Inanch London, the award-winning salon-boutique, located in the heart of London’s Fitzrovia, continues to adapt and pivot their business to service their clients’ needs whilst keeping them safe and sound during lockdown. They have launched a new look website, brought new product lines in and introduced new services. Great news!
Inanch’s new look ecommerce platform will enable clients to access products and book online during lockdown 2.0. The salon will be introducing new services and unique new product lines, including a trichological range called CR LAB and the new Authentic Beauty Concept hair care range.
Both truly innovative ranges, with CR Labs catering to those wanting to avoid or solve the beginnings of hair loss; and Authentic Beauty Concept offering clients a vegan option, incorporating sustainable elements within their offering.
Inanch London will also continue their amazing Home Hair Kits; perfect for a Christmas gift and great for clients wishing to take care of their hair through lockdown and beyond. Or for those wanting to remove their hair extensions but are unable to hit the salon, their Gold Class Hair Removal Kit is everything they need. All housed on their new enterprise-level, stand-alone all-ecommerce portal powered by the Adobe Magneto platform.
“At Inanch London, we always think about the safety and customer experience for our clients. With the online shopping industry growing and becoming more essential, we felt it was the right time to update and upgrade our website. We have moved to a highly secure and scalable engine that will bring a superior online user experience. Allowing us to continue supplying clients with their favourite products and keeping them up to date with exciting features on new hair trends, video tutorials and tips directly from the experts themselves, all this from the comfort of their own home. We have also opened new channels of communication, utilising WhatsApp to give our clients direct access to the styling and reception team when visiting the salon might not be possible. We have been listening to our clients, to understand their needs and can’t wait to introduce old and new to our new site! We know you won’t be disappointed” say co-owners Inanch & Joe Emir.
Only a few months ago, during the first lockdown, we recorded a podcast with Inanch and Joe Emir and chatted about the salon’s services, the pandemic anxieties, the plans and the hopes for a new normal when clients return. Here’s what they said, in case you missed it or want to listen again:
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