Huge congratulations to Heffy Wheeler who has been crowned the Colour World Colour Communicator Genius for 2022. The Colour Communicator award is one of two video categories in the Genius awards and is awarded to the colourist who shows they are the best at sharing their colour know-how, ideas and passion with the industry and beyond.
This is not a numbers game – think beyond social media. Heffy showcased how she talks colour to her clients, shares her know-how with the team, and inspires by promoting the joy of colour to the industry through pictures and words.
Watch Heffy’s entry below.
Heffy says “We’re a fully digital salon. Our social channels are our shop front. Over the past six years, I’ve managed to utilise social media to its fullest, going from a freelance stylist to a busy team of seven. To be recognised for our use of social media and how we’ve successfully utilised our strategy to ensure a constant stream of new client enquiries and busy columns is a huge achievement. Not only this but I’m also able to use the channels to raise awareness of mental health and get people talking about a subject that’s extremely close to my heart and hopefully make a difference and help people struggling with their own mental health. I finalised for the award last year so to take it home this year is something I’m really proud of. I couldn’t have done it without my team. They’re a huge support system.”
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