What do your clients need when they are in the chair relaxing, whilst you’re working your magic? Coffee and a magazine of course. But not just any magazine, how about a magazine where the salon’s stylists are the trend experts? A Genius idea from Haringtons Salon Group.
Lifestyle magazine, The Cut has landed. Created specifically for Haringtons clients – providing the ten salon group customer base with the latest trends, products suggestions and creative inspiration direct from the award winning salon brand.
Nikki Neale, head of brand and marketing at Haringtons says, “We bring the customers perspective to the forefront of everything we do and our magazine, The Cut, has been created to do just that. We’ve spent a lot of time researching and understanding our clients’ wants, needs and lifestyle and this has informed every element of our overall marketing strategy and in turn The Cut, our new quarterly printed magazine. From the latest trends, styles created by the trusted Haringtons team and product suggestions, the magazine is another way for us to be able to support our clients in looking good and making them feel amazing too!”
“We hope The Cut will be well invaluable to our customers when choosing hairstyles, colours and products but that it will also provide them with a well-regarded overview on new lifestyle and fashion trends specifically for them. Hairdressing is very much part of the bigger fashion picture and The Cut is our opportunity to showcase this to our clients.”
Check out the first edition HERE
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