We were delighted to join Dyson at the opening of its new beauty Lab. Situated above the Dyson Demo Store on Oxford Street, London, the new Beauty Lab offers blowdries engineered to give healthier looking hair. Even as a stylist, it’s a fantastic way to take a look at what the technology can do – especially if you’re thinking of investing!
The tech bit
Sam Bernard, Global Engineering Director of Personal Care Category at Dyson says: “It is critical for people to be able to experience our technology, so they can understand how it works. This space is designed with that in mind.”
Customers to the Beauty Lab can book a 45-minute appointment and select from a menu of looks including, voluminous curls, beach waves and smooth and straight. The styles will be achieved using Dyson’s portfolio of products including the Dyson Supersonic hair dryer and Dyson Airwrap Styler.
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