Davines World News

News added 17/10/17: THE CIRCLE CHRONICLES 
YES! In beautiful and eye-catching packaging (we’d expect no less!), Davines introduce five new hair masks to make immediate and essential parts of your clients hair and scalp beauty routine. Each of the five masks has a unique fragrance and purpose, but are united in providing beautiful results that your clients can touch and feel instantaneously. Designed for single-use, their slim-line (and CO2 neutral) packaging make them extremely portable so ideal for use on the go and the intricate designs make them a perfect present or stocking filler, too. As ever, the formulas have been developed in the Davines Laboratories with high percentages of natural origin ingredients so we know there are absolutely no nasties! 
Let’s meet them… 
• The Spotlight Circle
Brings extra shine and instant brightness to hair, enhancing the natural or cosmetic colour. Deeply conditioning, it moisturises the hair without weighing it down thanks to the Moringa oil in the formula. 
• The Quick-Fix Circle 
For those on the go, this mask tasks just 3 minutes to get going providing instant moisturise,  leaving the hair soft and shiny. Natural red clay in the formula helps to remove impurities in the hair, too. 
• The Renaissance Circle
Revive your hair from the straining effects of an hyperactive lifestyle, too much colour or thermal styling with this mask. Babassu butter and yellow clay work on the hair’s structure making it look healthier and stronger.
• The Wake-Up Circle
Rejuvenating and energising, this violet colour mask works to de-stress the hair and scalp, bringing tone and volume. The formula includes Rhodiola extract and violet clay, both rich in rebalancing and anti-toxic properties. 
•  The Purity Circle 
Remove scalp impurities caused by atmospheric pollution, this mask is enriched with matcha tea that fights free radicals and 100% natural eco-certified bamboo charcoal with adsorbing properties, which gives the product its characteristic black colour.

News added 29/09/17: DAVINES’ COMMITMENT TO PEOPLE
Forming a significant chunk of Davines’ 2016 Sustainability Report is a section dedicated to their personnel. Included in this is the brands commitment to diversity and inclusion, gender equality, professional growth and the well-being of employees. And it’s not all talk, figures from the 2016 report reveal that in those employed in the brand headquarters: 
• Received 1.6 training days
• Women are in 50% of managerial roles as directors, supervisors and managers 
• 100% of interns employed 
• 97% of non-managerial staff benefited from a results-based rewards
In 2017, the brand set the following objectives and projects to build upon their 2016 results: 
• Reach 1.8 training days per collaborator
• Involve all new recruits in awareness-raising training on inclusive culture
• Increase by 50% the number of paid working hours of company volunteering (At the Parma office, each employee can use up to 4 business days a year for volunteering activities – provided that a similar amount of personal time is used for the same reason).
• Promote company well-being through the launch of “Well-Fair” projects inclining the Davines Care Portal dedicated to providing affordable services thanks to voluntary financing by the company. 
• Involve more than 60% of employees in preparing the Carta Etica 2.0 raising awareness than working time is life time through days of ethical discussion mediated by a philosopher.  

News added 22/09/17: THE VISION: “We want to be the most admired, conceptually and design advance beauty company in the world, being premium, scientifically driven in R&D, ethical and sustainable.”

In 2016, Davines obtained a B Corp certification which confirms that the brand adheres to the highest standards of performance, responsibility and transparency, as well as creating value economically, socially and environmentally. It’s a MAJOR achievement as incredibly, there are only 2,000 B corporation companies currently certified across 130 industries in 50 countries.
Determined to fulfil the B Corp motto be “the best for the world”, Davines released their 2016 Sustainability Report earlier this year detailing the positive changes the brand has made to uphold the B Corp values. Keen to be recognised as a positive force for change for both people and the planet, they are committed to spreading sustainable beauty with ethical solutions and a focused business strategy adhering to United Nations objectives. The Sustainable Development Goals (SDG) laid down by the UN, represent their aspirations and priorities for sustainable development to be reached by 2030. Indeed! Davines are committed and thinking BIG, having already made the following improvements to their own business practices: 
• Preserving and optimising available resources – amount of water used has been reduced by 9.5%
• Reducing emissions to a minimum 
• Increasing the waste intended for recycling – 85.3% of the cardboard used is currently from recycled material
• Dedicating more time to research for sustainable innovations – 61.8% of product ingredients are highly biodegradable 
• In Parma (Davines head office), staff are given 4 days a year to use for charitable activities 
• Activating and sustaining projects like the I Sustain Beauty global campaign to encourage care for the environment.

SUSTAINABLE BEAUTY MANIFESTO: “By creating beauty sustainably, we want to encourage people to take care of themselves, of the world in which they live and of the things they love.”

Stay tuned to find about Davines commitment to people, the planet and communities from their 2016 Sustainability Report … 

News added 11/07/17: Likening colourists to alchemists, Davines Alchemic range has been developed to both intensify and illuminate the colours of your clients hair. The renewed range has six categories, and akin to the brand’s ethos features highly sustainable formulas and sustainable packaging. A whooping 97% of ingredients in the shampoos are biodegradable, 88% are naturally-derived, and plus, they’re silicone-, paraben- and sulphate-free! They’re the very definition of feel-good products and we love them all. With six colour options, you’re bound to find a winner… We did! 

• GOLDEN: for golden blonde and honey blonde hair. 
• TOBACCO: for mid to light brown hair. 
• RED: for red and mahogany hair. 
• COPPER: for dark blonde to light brown hair. 
• CHOCOLATE: for dark brown to black hair. 
• SILVER: designed to gently cleanse platinum blonde, highlighted, white or salt and pepper hair. 

News added 07/07/17: Davines know that each type of curl needs it own specific treatment, and so, they have successfully revamped their LOVE/Curl product line to cater to a multitude of curly needs. Initially, the line included just three products: a shampoo, a conditioner and a curl cream. But understanding curls as they do, Davines decided to enhance the performance of existing products and then, extend the LOVE curl range. Scientific research has shown that curly hair needs more hydration and nourishment than straight or wavy hair, which is why the LOVE/Curl range uses Noto Almond extract – an active ingredient which helps to quench thirsty hair. The new LOVE/Curl line-up includes eight products, which are: 
• Love Curl Shampoo • Love Curl Conditioner • Love Curl Hair Mask • Love Curl Cleansing Cream • Love Curl Primer • Love Curl Cream • Love Curl Controller • Love Curl Revitalizer. 
To learn more about the LOVE/Curl range, please click here: 

News added 09/06/17: Have you heard about the Davines Village? Listen up! This is pretty darn cool…  
The eco-village will be spread over 11,00 square m in Roncopascolo in Italy, and will feature a skin bar, education zones and development laboratories for the brand. The professional values and mission of Davines will be reflected and symbolised by the architectural design, as it aims to become  the home of sustainable beauty. The architects have envisioned a village inspired by classic italian farmhouses to stay true to the roots of the company, and the site will also feature a luminous glasshouse and biodiversity gardens, too. Architect, Matteo Thun is committed to environmental and ethical sustainability as well as wellness, stating that these aspects of architecture can no longer be ignored in the modern day. We’ll be watching the project with interest, and applaud the brand’s unique venture and vision. Take a look at the 3D artist impression of what the village will look like below, and let us know your thoughts…

 
News added 20/04/17: The Hackney Empire in East London hosted the latest edition of the Davines Hair On Stage event last week, with hundreds gathering to celebrate another great year for the brand storming it in the UK market. We were transfixed by Allilon on stage presenting a new ‘Wiggle’ collection – inspired cuts and colour with superb stage clothes we likey liked hugely! Blue Tit delivered hugely personable and striking colour work – take a bow BT crew – and Taylor Taylor made their Davines debut more than decently. Of course Angelo Seminara made a late night worth waiting up for – if we could auction a fraction of his creativity we’d be rich! Click here to see all the pictures including winners of the brand’s UK World Style Contest.

#Davines jury has decided! We are glad to announce the winners of the World Style Contest – London! Best Cut: Alberto Lomartire, Best Color: Bozena Sarek, Best Stylist: Anna Carter. The Social Award voted by the audience goes to: Nicky Henno! Congratulations!

News added 29/03/17: Ahead of Blue Tit’s appearance at Davines Hair on Stage on the 9th April,  we bring you a taster of what the brand has been up to most recently.
WHOISHE is the latest offering from the Blue Tit Vision Team who said: “This collection was a chance for us to expose gender fluidity and neutrality within our work. Styles can be worn by both male and female clients, and is a nod to the trend for the more gender-neutral, androgynous styling we are seeing across our seven salons”
We love their style and approach to hairdressing, and can’t wait to see what they bring to the table on the 9th April! 

Hair: Blue Tit Vision Team (Christoph Haider; Tom Warr; Kamila Pruszek; Harriet Franks; Robbie McPhilomey; Chris Merrick). Photography: Doris Himmelbauer. Make-up: Christoph Haider. Clothing: www.richlondonpr.com

News added 15/03/17: The Energising Family from Davines’ Naturaltech range 
This beautifully packaged product line has been specifically formulated to solve problems of both the scalp and fragile hair types, prone to falling out or another forms of alopecia. The line featured revamped formulas, including Hair Energy Complex for more targeted and effective results.
What is Hair Energy Complex? 
Hair Energy Complex is an exclusive mix of active ingredients including Green Tea Extract and Vitamin B3, which work together to provide effective results on two levels:
• On the surface, it rebalances the scalp and restores its optimum state thanks to the activity of vitamin B3 that regulates sebum production whist providing proper moisturization.
• At the root level, it eliminates micro-inflammation thanks to the active green tea extract.
Sounds pretty darn good if you ask us! Make sure you pick up some at your local Davines salon and give energized hair a whirl.

Products in the Energizing range include: • Energizing Shampoo • Energising Seasonal Superactive • Energising Superactive • Energising Gel • Energising Thickening Tonic.

News added 09/03/17: This year Davines’ Hair on Stage show will be held at the Hackney Empire in the beating heart of East London. With a stellar line-up, Hair on Stage will present Davines International Artistic Director and four-time winner of British Hairdresser of the Year Angelo Seminara; the globally renowned Allilon Education team; Taylor Taylor London; and fashion-focused, London-based salon group Blue Tit. Tickets cost £99 + VAT, and include entry to the masquerade themed after-party at OSLO. Call: +44 (0) 203 301 5449 for more information.
If that wasn’t enough to entice you, the 12th edition of Davines’ World Style Contest will take place on the same night! AND that’s not all, entries for the World Style Contest close on 17th March 2017 so you still have the chance to get involved. Contact your account manager for details and an application form. 

News added 02/02/17:  The new Renewing collection from Davines joins the much-loved Naturaltech with the focus on maintaining the wellbeing of the scalp and hair, and preventing the aging process upon the hair. The new range uses the innovative Hair Longevity Complex which includes the following three key ingredients to combat aging and inflammation:
• Maqui Berry Extract
• Spinach Extract
• Carnosine
New products to the Naturaltech range under the Renewing banner are:
• Renewing Pro Boost Superative: A regenerating, exfoliating fluid that helps to boost the effectiveness of subsequent treatments. It can be used as a pre-treatment to any of the Renewing family of products, or those from other Naturaltech ranges.
• Renewing Shampoo: Gentle shampoo that helps maintain the wellbeing of scalp and hair, promoting their longevity and natural beauty.
• Renewing Conditioning Treatment: It nourishes, moisturizes and stimulates scalp and hair, making the hair fibre healthy, firm and shiny without weighing the hair down.
• Renewing Serum Superactive: It offers an intense preventive action against the signs of ageing, and it helps maintain a healthy and balanced scalp and thus beautiful, strong and vital hair*. It also gives shine and silkiness.
We can’t wait to get our hands on some!

News added 25/01/17: Impressive news in from Paolo Braguzzi, CEO of Davines, who reveals the company has been conferred B Corp status following rigorous checks on its social and environmental performance, accountability and transparency. Way to go! Early last year, the Davines Group applied to be part of the B Corps movement – a community of more than 1600 companies across 42 countries and from 120 industries who work together to one unifying goal: to redefine success in business to ensure it has a positive impact on people and our planet. It’s a hefty commitment but one to be admired… and emulated we feel.
For the Davines Group to become a B Corp is entirely in line with Davines ethos, being focused on a “prosperous longevity’. Paolo says of joining the B Corps movement: “We were relieved to find out that there is a movement of companies that draws inspiration from the same principles we believe in. This makes us optimistic on the possibility that business becomes a tool beneficial for the wellbeing of the society and not the other way round.”
Read more here: www.bcorporation.net

News added 16/01/17: We are in love with Davines new collection: Star Icon. Celebrating some of the greatest divas from the art, music and show business; the collection features contemporary cuts with a yesteryear charm. Davines Artistic Director Angelo Seminara brings the theme of timeless women from the ‘20s until the ‘80s together in a collection that transcends time thanks to its fresh and easy-to-wear styles. Eternally stylish, the collection uses intense, luminous and vibrant colours including the new “ash” nuances of Davines permanent colour formula Mask with Vibrachrom. CLICK HERE to find out the muses for each look and the tips behind each style:

Hair: Angelo Seminara, Davines Artistic Director. Colour: Edoardo Paludo Davines International Creative Colour Ambassador. Make-up: Laura Dominique. Photographer: Andrew O’Toole. Stylist: Niccolò Torelli

News added 21/12/16: We’re very excited to have seen a sneak preview of Angelo Seminara’s latest collection with Davines launching in January 2017: Star Icon – we’re seriously smitten. It’s like a step back in time, where you’ll be led by Davines’ artistic director Angelo Seminara through current techniques to repeat and interpret the styling charm of the most iconic divas of the XX° century. We’ll be bringing all the pictures to you as soon as we are able, but in the meantime time check the elegant trailer below… 

News added 14/12/16: The latest product from Davines’ More Inside styling line (which utilises the involvement of it’s artistic director and four-times British Hairdresser of the Year, Angelo Seminara) is the Extra Strong Hairspray.
Doing exactly what the name describes on the can, this hairspray contains a fixing powder that supports the shape of the hair all day long and can be removed in a simple brushstroke. After application, the hair is left elasticated with a heightened resistance to humidity and a natural-look finish. With both an extra-moisturising factor and anti-residue technology, it’s a winner for us. Yes please!
The More Inside range harks back to an bygone era when shops would wrap purchases in paper and focuses in on the idea of craftsmanship; you can see this in the wallpaper style label with calligraphy typeface – beautiful details! PLUS, all packaging in the range uses FSC certified paper, and are committed to Sustainable Beauty values and Lifegate’s Zero Impact® project.

News added 07/12/16: A huge congratulations to Davines’ artistic director, Angelo Seminara on being crowned British Hairdresser of the Year 2016 marking the fourth time he has been awarded the title. This years event was the most hotly anticipated date on the hairdressing calendar, being held at the opulent Grosvenor House on Park Lane, London. Beating off stiff competition from the other finalists in the British Hairdresser of the Year category, Angelo was able to pip them to the top spot with his collection inspired by both the unique beauty of every women and the harmony of nature. Bravo! Angelo received the prestigious award from Schwarzkopf Professional’s general manager Stuart Hamid and Jayne Lewis-Orr, publishing director of Hairdressers Journal. To see some of the other winners from the night and the show pictures, please click here:
Otherwise, stay tuned to see Angelo’s British Hairdresser of the Year 2016 collection in full…

News added 25/10/16: Novis, NYFW SS17
We’re really loving the box braid Joseph DiMaggio created at NYFW for Novis’ SS17 show. Heading up the davines team, Joseph said: “The Novis girl is a chic individual with a little bit of quirk, and for Spring/Summer 2017 the collection featured graphic, geometric shapes and architectural designs. I wanted to highlight the complexity reflected in the clothes with a hair look that was clean, yet intricate. I started by neatly slicking the hair back in to a decorative braid and decided to keep the hair away from the face and neck to keep the focus on the colourful designs of the collection. The structure of the box braid, with its alignment on the back of the head, paired beautifully with the unique shapes Jordana created. In the end, I couldn’t be more happy with the final look.”

News added 20/10/16: The 2016 edition of Davines Hair on Stage took place in Bologna, Italy – the brand’s spiritual home – and opened with the Italian director Mr Lamberto Bisognin delivering a speech on the importance of sustainable beauty. Passionate, he confirmed how this manifesto of sustainablity remains firmly at the heart of all the company wants to achieve. Indeed we heard of Davines determination to become a Certifiied B Corporation™, meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability. Over the course of Hair On Stage, education, information and creativity combined in equal measure however, and a programme of shows and the World Style Contest rolled out over two exciting days. Heading up the artistry, Angelo Seminara, and Allilon Education from the UK played a beautifully large part in proceedings.

News added 14/10/16: Erin Fetherston, NYFW SS17
Joseph DiMaggio, lead stylist for Davines, was thrilled to be involved in celebrating Erin’s 10th anniversary show at NYFW. DiMaggio aimed to exentuate each of the model’s individual hair texture and provide an overal laidback, luxe look.
Photo credit: Cesar Balcazar for Davines.
Where did Joseph get his inspiration I hear you ask?
“It was such an honor to work with Erin Fetherston this season, not only commemorating her 10th anniversary showing at NYFW, but as the lead hair in this production, as I have always been a huge fan of her work. This Spring/Summer 2017 collection was very true to her quintessential style and we wanted the hair to pay homage to that same lightness and ease. I gave the girls undone waves, echoing the effortlessness of a second or third day blowout. I also wanted to play to each girl’s different hair textures, and the final result was a bit dishevelled, but still cool girl chic. This experience was truly a dream come true, and I could not have been more thankful to take part it in.“

News added 06/10/16: Creatures of Comfort, NYFW SS17
We were captivated by the clever, simplicity of the folded braid at Creatures of Comfort’s NYFW SS17 show. Lead stylist for Davines, Joseph DiMaggio took inspiration from Frida Kahlo’s signature braids and combined this with a low ponytail, and simple fold to create a look of complete sophistication. We love! Photos credit: Cesar Balcazar for Davines.
The inspiration?
Joseph said, “I see this season’s woman as the true creature of comfort, embodying the sophisticated comfort that Jade so effortlessly designs. A big influence for the collection was Frida Kahlo, but I did not want to show a literal take on her signature hair. The hair look has three representative components: the low ponytail is the most comfortable hairstyle, while the braid is all Frida. I folded it under to elevate it and complete that sense of sophistication the collection exudes.”

News added 27/09/16: The winter months can be notoriously harsh on our hair. The drop in temperature outdoors, as well as the moisture loss associated with central heating indoors, can lead to hair that is depleted of moisture, and left dry, brittle and ultimately faded in colour. Davines has the answer to these seasonal hair issues, with its Davines Naturaltech Nourishing range and its Davines Alchemic range.

All is Calm… Davines Naturaltech Nourishing line is a range of deeply hydrating products that give hair a serious injection of moisture and calms brittle, dry locks. Each product can be used alone, or for a serious moisture boost they can be used together, to hydrate the hair and scalp, increase elasticity in the hair shaft, and leave hair shiny, soft and full of body.
The line comprises five products: Shampoo, Vegetarian Miracle Conditioner, Royal Jelly Superactive, Living Enzyme Infusion and Hair Building Pak – each one formulated with grape phytoceuticals and polyphenols. The Shampoo contains mild surfectants to gently cleanse and protect a dehydrated scalp; the Vegetarian Miracle Conditioner contains rice, acai and passiflora oils to provide a deeply conditioning treatment; the Living Enzyme Infusion is a protective conditioning fluid, ideal for brittle and damaged hair; Royal Jelly Superactive is a unique mineralizing multi-active complex for the scalp; and the Hair Building Pak is a restructuring mask, enriched with Omega-9 to restructure the hair’s lipid layer.

All is Bright… The Davines Alchemic system comprises high quality products designed to enhance natural and cosmetically coloured hair. With six shampoos and six conditioners within the range, each to be used on a different hair colour, this line of products helps to accentuate and highlight natural colour, enriching the hair with beautiful shades, boosting shine and reducing colour fade. Pigments are deposited on the hair shaft helping to maintain the intensity of reflects between colour treatments.
Alchemic shampoos contain a gentle cleanser derived from olive oil. Delicate and respectful of colour they restore natural hydro-lipid balance, while Panthenol gives brightness and deep hydration. Products contain milk proteins and protective agents to deeply moisturise the hair and help prevent split ends. The Alchemic range is available in the following colours: Golden Shampoo and Golden Conditioner, for golden blonde and honey blonde hair; Silver Shampoo and Silver Conditioner for platinum blonde, highlighted and grey hair; Chocolate Shampoo and Chocolate Conditioner for dark brown and black hair; Red Shampoo and Red Conditioner for red and mahogany hair; Tobacco Shampoo and Tobacco Conditioner for brown and light brown hair; Copper Shampoo and Copper Conditioner for copper hair.

News added 14/09/16: Autumn has that back-to-school, new-beginning feel which makes it the perfect time to sign up for an education course. Stay fresh and ahead of the curve with Davines’s latest colour course offerings… the one-day courses are bite-size and the perfect way to wow your clients when you get back to the salon. Have a persue to see what’s on offering, but careful – places are limited so get in quick!

• ANGELO SEMINARA COLLECTION WORKSHOP
Description: This creative cut and colour course delves into the looks and techniques behind the latest Davines collection created by Angelo Seminara; an intimate workshop for experienced colourists and stylists, it’s designed to inspire participants and give them the tools they require to diversify their daily salon work. This seminar combines hands-on practice and live model demonstrations by Angelo’s closest team: Daniel Bruns in styling and Edoardo Paludo, Davines International Creative Colour Ambassador and his exclusive colourist.
Recommended experience level: Experienced colourists and stylists with a good knowledge of the entire Davines Colour Space.
Price: £350 (includes lunch and refreshments).
Date and location: Monday 3 October 2016. Davines Academy London, 5 Great Queen Street, WC2B 5DG
Duration: 10am – 5pm
Capacity: 12
Contact number: 020 3301 5449

• INTRODUCTION TO MASK COLOUR
Description: This course is the fundamental starting point for anyone looking to use the Davines Mask Colour Conditioning System ­– a range of permanent colouring creams from a variety of colour families, all rich in milk proteins. The day will refresh on colour theory and introduce students to the Davines Colour Space of products. After a morning of theory, students will work with models in the afternoon to ensure they leave experienced in colour techniques to take back to the salon.
Recommended experience level: Minimum of two years as a qualified hairdresser.
Price: £75 (includes lunch and refreshments). Bring tools, clips, combs and brushes etc.
Date and location: Monday 24 October 2016. Davines Academy London, 5 Great Queen Street, London WC2B 5DG
Duration: 10am – 5pm
Capacity: 8
Contact number: 020 3301 5449

• INTRODUCTION TO A NEW COLOUR
Description: A one-day, hands-on training course to discover the dynamic world of ammonia-free colour. This course introduces the theory and concept of A New Colour. After a morning of theory, students will work with models in the afternoon to ensure they leave with the technical tools to deliver creative ammonia-free results to take back to the salon.
Recommended experience level: Minimum of two years as a qualified hairdresser.
Price: £75 (includes lunch and refreshments).
Dates and location: Tuesday 25 October 2016. Davines Academy London, 5 Great Queen Street, London WC2B 5DG
Duration: 10am – 5pm
Capacity: 8
Contact number: 020 3301 5449

News added 06/09/16: This beautiful mauve bottle contains Davines’ PREP SHAMPOO.  As part of the new Your Hair Assistant line, each product in the range focuses on achieving the perfect blow-dry. The collection of seven products and one tool, designed specifically to assist with the technique of blow-drying, was created in collaboration with Davines’ Artistic Director and three-times British Hairdresser of the Year, Angelo Seminara. The range is scented with jasmine and mint and adhere to the Zero Impact^® project of LifeGate, meaning emissions of carbon dioxide produced by the packaging are offset by carbon credits generated by operations to create and protect forests in different parts of the world. Who doesn’t love helpful haircare?

What is the Prep Shampoo?
Designed to gently clean the hair, Davines Your Hair Assistant Prep Shampoo is nourishing and hydrating on all hair types. The formula is sulfate and paraben free.
How does it work?
Applied to wet hair, the product transforms into a rich, voluminous foam, working to cleanse the hair while providing nourishment and hydration. It’s easy to rinse out and has a detangling effect.

News added 31/08/16: Want to get clued up on colour correction? Or want to explore the possibilities of Davines Mask Colour? Then look no further than these two one-day courses from Davines but be quick there is only a handful of places available at each!

• COLOUR CORRECTION
Description: A one-day, hands-on training course covering the theory and practice of colour correction. Its aim is to help participants gain confidence in approaching complex colour situations and solving common colour problems, using effective techniques to achieve fast results in real salon time. This is an advanced colour class that will elevate the participants’ knowledge of the Davines Colour Space. Course content includes theory and hands-on experience with live models.
Recommended experience level: Minimum of two years as a qualified colourist.
Price: £140 (includes lunch and refreshments). Bring tools, clips, combs and brushes etc.
Dates & location: 19 September 2016. Davines Academy London, 5 Great Queen Street, London WC2B 5DG
Duration: One day: 10am – 5pm
Capacity: 10
Contact number: +44 (0)20 3301 5449

• INTRODUCTION TO MASK COLOUR
Description: This course is the fundamental starting point for anyone looking to use the Davines Mask Colour Conditioning System ­– a range of permanent colouring creams from a variety of colour families, all rich in milk proteins. The day will refresh on colour theory and introduce students to the Davines Colour Space of products. After a morning of theory, students will work with models in the afternoon to ensure they leave experienced in colour techniques to take back to the salon.
Recommended experience level: Minimum of two years as a qualified hairdresser.
Price: £75 (includes lunch and refreshments). Bring tools, clips, combs and brushes etc.
Dates and location: 20 September 2016. Davines Academy London, 5 Great Queen Street, London WC2B 5DG
Duration: One day: 10am – 5pm
Capacity: 8
Contact number: +44 (0) 20 3301 5449

News added 22/08/16: For the first time ever, Davines will be taking their super-successful Hair on Stage event to Asia to be hosted amongst the bright-lights of Bangkok, Thailand. The event will take place on the 14 November 2016, and will coincide with the inspirational “Festival of Lights”. This charming celebration, which takes place during the full-moon, will see the river and sky filled with magical lights.
Among the artists that will be performing at Hair on Stage is three-time British Hairdresser of the Year and Davines Artistic Director, Angelo Seminara and Davines session stylist and New York Fashion Week stalwart, Joseph DiMaggio. Joseph and Angelo will then present their AW17 collections and are sure to inspire with the latest trends and philosophy and techniques behind them.
Also gracing the stage will be Hong Kong’s Kim Robinson; The Charlton Hair Creative Team headed up by the 2013 Davines World Style Contest winner, Christilene Erasmus-Bush; and stylists from Masayuki Mogi’s Rikyu salon.  And if this is not enough to wet your appetite, after the two days of creativity and innocation, guests are invited to attend a Bangkok Boat Party on the Chao Phraya River, where they can enjoy Thai music and culinary delights. Yes please! 

News added 15/08/16: Rebel is the latest collection of contrasting cut, colour and styling from Angelo Seminara and Edoardo Paludo. Taking inspiration from urban 80s graphics, Rebel is simple yet sophisticated, assertive and sometimes biting. Colours were created using Davines’ new permanent colour line, Mask with Vibrachrom; and the hair was styled using the Your Hair Assistant product line.
Hair: Angelo Seminara, Davines Artistic Director. Colour: Edoardo Paludo, Davines International Creative Colour Ambassador. Make-up: Daniel Kolaric. Photographer: Andrew O’Toole. Stylist: Niccolò Torelli.

News added 25/07/16: Right-hand man to Angelo Seminara, Edoardo Paludo is Davines International Colour Creative Ambassador and you only need to scroll down to Davines Iconic collection (below) to see that this man is seriously skilled. We trust his eye as he reveals his key colour trends for A/W16; and we are refreshed to see some new shades on the bloc. Check them out:

WINTER WHITE
Icy white shades have taken over from grey as the standout shade this winter. There have been so many variations on this trend: at Saint Laurent, the look that dominated the catwalk was a platinum blonde style, reminiscent of Lady Gaga, Courtney Love and Madonna circa 1986. At Sibling, hair was coloured with a soft, beautiful off-white shade, which had a tinge of apricot. To keep platinum blonde and white hair looking bright, fresh and glossy and to reduce any yellow tones, use Davines Alchemic Shampoo and Conditioner in Silver, in between colour appointments.

 

AU NATUREL
Mousey brown shades were prevalent at the A/W16 shows. It is an even more natural look than the recent trend for ‘bronde’ – a shade that is in between blonde and brunette. Joseph, Burberry and Christopher Kane all demonstrated this look at their A/W16 shows, with models sporting colours that were as close to their natural tone as possible. Davines’ newly launched Mask with Vibrachrom colouring formulas are ideal for recreating these natural brunette tones and for enhancing brunette natural tones in the hair.

TOUCH OF ROUGE
This fun look, as seen at Roksanda and Alexander McQueen, is one that works perfectly in winter. Cosmetically coloured red hair is notorious for fading fast, so is a colour that is better suited to winter, when harsh sunlight, pool chlorine and seawater are less of an issue. As with red lipstick, there is usually a shade to suit everyone and a good colourist will be able to create a shade of red to suit each individual client’s own skin tone, natural hair colour, personal style and their commitment to maintenance. At home, I recommend using Davines Alchemic Shampoo and Conditioner in Red: the direct pigments intensify the colour and vibrancy of red to mahogany hair.

BLOCK BRUNETTE
Whether it’s gothic black, dark espresso or milk chocolate coloured, brunettes will be wearing their colour in block shades this season – no highlights, no lowlights, just one all-over shade. This was the standout beauty trend at Balmain and Alexander Wang A/W16, where models sported block brunette colour in shades several darker than their natural tone. This is a striking look, and can be stunning, however it tends to be much harsher and less flattering against the skin than hair that’s been subtly coloured in varying tones.

News added 15/07/16: Inject a holiday vibe into your retail area and ensure your clients can pick up travel-size packs of sun-friendly haircare goodies! We’re loving these flight-size 100ml versions from Davines, featuring some of their best-selling haircare products. The brand fully embraces the sunshine sales opportunities for salons – a joy for sun-seekers everywhere. See what we’ve selected here:

The miniature range in the Essential Haircare line carries no fewer than 18 of the 25 full-sized products, from across the Dede, Love Curl, Love Smoothing, Melu, Minu, Momo, Nounou, Solu and Volu families. So everyone’s sorted. The MINU Shampoo, MINU Conditioner and MINU Hair Mask are the perfect travel products for anyone with coloured hair. Formulated to replenish, illuminate and protect coloured hair, the MINU products have been enriched with caper blossom extract, to boost the shine, vibrancy, tone and depth of colour, which can all suffer when exposed to sun, sea water and chlorine.

The Davines Naturaltech line is a prescriptive range of products, created to provide curative solutions to common hair and scalp complaints. The miniature sizes in the Naturaltech range include eight shampoos and four conditioners.  Naturaltech Nourishing Hair Building Pack is a summer haircare essential, and the perfect post-sun treatment, providing nourishment and restructure to dry, damaged hair.

Davines SU Milk leave-on hair treatment offers all the benefits of a cream, with the lightness of a spray. Ideal both during and after exposure to the sun it contains protective filters and has a light texture to condition hair without weighing it down. This multi-tasking formula, enriched with extract of antioxidant-rich Savona Chinotto Orange and anti-inflammatory Vitamin C, protects hair from the damaging effects of sun exposure. It is also paraben-free.

A travel must-have, Davines SU Hair and Body Wash cleanses, moisturises and protects hair and skin exposed to the sun. Enriched with extract of antioxidant-rich Savona Chinotto Orange and anti-inflammatory Vitamin C, the rich formula gently cleans and provides deep hydration. Naturally free from parabens and sulphates.

Formulated specifically to boost shine and softness, Davines Oi Oil benefits hair that is difficult to manage, detangling it, reducing drying time but without weighing down the hair. It has a powerful antioxidant effect, as well as a restorative effect, creating a protective film on the hair structure. Additionally, this wonder product boasts the distinctive scent of blanc de riz.

News added 04/07/16: Catering to unisex needs, Davines has launched the More Inside Forming Pomade, a flexible wax with a natural finish, medium hold and a unisex fragrance. With extra moisturizing, and anti-flaking properties, it provides structure to short and medium hairstyles. Its lightweight formula allows the hair to be styled and reworked thanks to a lasting memory effect, without leaving any sticky residue. Yes please!

News added 28/06/16: Angelo Seminara, Artistic Director at Davines, reveals his three key styling trends for Autumn/Winter 2016.

FRINGES
Fringes are going to be a huge trend for A/W16, but the way that fringes will be worn will be different to seasons past. This season, it’s all about wearing your fringe in a slightly alternative way. At Mary Katrantzou’s A/W16 show, models wore curtain fringes, slicked down, while at Isabel Marant, the look was a more flattering nonchalant side fringe. Fringes look particularly beautiful when they aren’t poker straight – take inspiration from Stella McCartney’s AW16 show and allow natural waves to show in your side fringe.

 

 

HIGH SHINE
Next season, hair will be so shiny it will appear wet. Hair that had a glassy, wet-looking shine, dominated the catwalk at so many of the A/W16 shows. Valentino’s models wore hair slicked back and pulled in to a ballerina bun, while at Saint Laurent, hair appeared slick, polished and silken. To recreate this look, mix together wet-look gels with hair oil or serum, to create a cocktail of products that will add high shine, as well as hold. Use Davines More Inside This Is A Medium Hold Modelling Gel, for a full-bodied wet look, or the new Davines More Inside This Is A Shine Wax, for a shiny, polished finish. To add even more gloss and a mirror-like shine, finish the look with Davines OI Oil.

DISHEVELLED
When it comes to styling, A/W16 is a season of contrast. On the one hand, super-neat, chic styles will be very popular, but there will also be a huge rise in unkempt, dishevelled looks. The latter, led by the shows of Alexander McQueen and Burberry, is a development on last season’s trend for loose, natural locks, which look un-touched and un-styled. While this new, slightly messy-looking style should appear natural, there should be an element of styling involved in recreating this look. Using a medium-strong hold mousse, such as Davines More Inside This Is A Volume Boosting Mousse, on damp hair, helps to give the hair guts and hold. Messy up-dos and just-rolled-out-of-bed styles also require an additional volumising product, such as Davines Your Hair Assistant Volume Creator. Adding accessories, such as the antique-looking jewelled hair brooches worn at McQueen, helps to dress up this look.

News added 17/06/16: The launch of the #YourHairAssistant range earlier this year in colloaboration with Davines Artistic Director, Angelo Seminara, has been a huge success. The collection features seven products and one tool designed specifically to assist with the art of blow-drying. One of the most intriguing products in the range is the Volume Creator.
The Your Hair Assistant Volume Creator is a fine texturising powder with a matte finish and has been designed to be used with the only tool in the range, the Volume Creator Brush for precise application.
The formula which is 100% coconut and bamboo powder, helps to build natural body and volume in to the hair without leaving any residue. The power protects hair from humidity ensuring that styles won’t drop or frizz throughout the day.

Perfect as a finishing product or whenever hair may need a boost in volume. The dispenser can be refilled infinite times so you need not fear that you’ll ever run out!

News added 08/06/16: Forever focused on providing the best results, Davines have launched new duopacks for their essential haircare line to ensure optimum results for their customers.
The Essential Haircare line now boasts an impressive 25 products from nine families ensuring that there is a product range to suit every hair type and need. As with all Davines products, the Essential Haircare line is environmentally friendly with formulas free from sulphates and parabens. On top of this, each family in the range contains a select active ingredient grown in Italy that contributes to keep alive those vegetable species at risk of extinction. It’s win-win, good for your hair and the environment!
The Davines Duopack products in the Essential haircare range includes:
MINU shampoo and conditioner for coloured hair
NOUNOU shampoo and conditioner for dry or damaged hair
DEDE shampoo and conditioner for daily use
MINU shampoo and mask for coloured hair
NOUNOU shampoo and mask for dry or damaged hair
MELU shampoo and conditioner for long or damaged hair
LOVE SMOOTH shampoo and conditioner for frizzy and unruly hair
LOVE CURL shampoo and conditioner for wavy or curly hair
MOMO shampoo and conditioner for dry or dehydrated hair

News added 03/06/16: With more than 20 years’ experience, Davines research laboratories has evolved the brand’s traditional Mask colour line by adding Vibrachrom technology, to deliver high conditioning, extraordinary shine and longer-lasting colour, with a more uniform permanent colour penetration into the hair structure.
The Mask with Vibrachrom^TM colouring system features two components: a permanent Cream Colour with 81 shades and Activators (5, 10, 20, 30, 40 volumes) enriched with conditioning agents. The unique formulation combines elements sourced from nature, cosmetics and textiles, which enhance the product’s performance.

Ingredients:
• Quinoa protein: rich in essential amino acids and cultivated in Peru, this increases colour absorption, colour retention and minimises the oxidative damage caused by free radicals.
• A plant-based conditioning agent: Rich in omega 9, and found in cosmetics, this produces a lipidic film, which protects and nourishes the hair fibre, and compacts the cuticles, resulting in vibrant, shiny colours.
• A phospholipid carrier: found in textiles – and never used before in cosmetics – this increases pigment penetration inside the hair shaft, ensuring an even colour from root to end. It also improves the colour deposit on the hair, guaranteeing a longer-lasting colour.

Mixing natural bases with Mask with Vibrachrom^TM reflections allows colourists to customise and execute technical expertise in more ways than before, also allowing them to obtain perfect grey coverage in even the most difficult cases. With only one mixing ratio and only one processing time, Mask with Vibarchrom^TM is a colourist’s dream. The quick and easy colour service is very gentle with a pleasant scent that neutralises the smell of ammonia. See the Iconic collection below that Angelo Seminara and Edoardo Paludo created to herald the product’s launch:

News added 26/05/16: Grabbing our attention, we’re loving the latest collaboration between Davines and Angelo Seminara with colour creative Edoardo Paludo. A collection of four sumptuous looks showcases unique shades from the newly launched colour conditioning system Mask with Vibrachrom™ colour families: intense chocolate, vibrant red, and warm and cool blonde. Hidden beauty is the buzz phrase to herald the launch.

Iconic credits:
Hair: Davines Artistic Director, Angelo Seminara. Colour: Davines International Creative Colour Ambassador, Edoardo Paludo. Photographer: Jenny Hands. Make-up: Laura Dominique. Stylist: Nicco Torelli.

 

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