News added 26/10/17: Plenty to celebrate for Charles Worthington this year as the salon group turns 30. We loved an intimate soiree thrown by the man himself at the L’Oréal London Academy this week. Charles shared his most memorable stories and dispensed invaluable advice, and his team recreated looks from the previous three decades portfolio. From his first career choice of architecture, to his cosmic position in the British hairdressing galaxy, we salute Charles’ achievements.
News added 08/09/16: #ShairTheLove
Our attention is caught by a new brand-focused marketing campaign from Charles Worthington – their biggest to date. In the ‘Love Their Hair’ initiative, poignant video footage shows four women talking candidly about their emotional relationship with their hair and discussing whether or not to show us pictures of themselves from their past! Seek it out on YouTube under Love Their Hair #ShairTheLove.
It is sure to resonate with many consumers, exploring feelings of self-expression and personal-esteem from doubt to confidence. (Yikes! CW research showed the only 1 in 10 women actually love their hair). The concept of the campaign shows an interesting departure for a brand hitherto very much associated with ‘red-carpet’ glamour. Here in a new direction, they focus on creating a haircare brand that is there for women every day. Not just on special occasions, addressing and assisting with daily hair concerns…
Jacqueline Burchell, Global Marketing and Product Development Director for Charles Worthington, comments: “Our customer is at the core of everything we do, so I’m thrilled to be able to share our new Charles Worthington brand direction and campaign video. As you’ll see, we have moved away from red carpet hair towards encouraging women to Love Their Hair. Our research has shown that disappointingly just 1 in 10 women truly Love Their Hair, so we’re on a mission OR quest to change this.
We’ve put our biggest budget to date behind supporting this digital campaign, and our brand video sums up why hair is so important to us – it is linked to pivotal times in our lives, so we need to embrace and love our locks. The majority of women have told us they are yet to find their perfect haircare regime, so we’ve made our product range even easier to navigate on the shelf, helping women find the right products so 10 out of 10 can Love Their Hair.”
News added: 11/06/2015:
Charles Worthington MBE has announced that he will no longer be under contract and collaborating with PZ Cussons plc – the company to whom he sold his product business and brand in 2004. Describing the decision to split as one that has been “extremely personal and difficult” to make, Charles yesterday issued a press statement announcing his particular focus will now be to work as Creative Director at Charles Worthington Salons – a three salon group in London he founded in 1986.
We’re excited to imagine seeing Charles return to taking a larger part in the group’s artistic output – we so adore his three champions Carolyn Newman, Marc Trinder, and Matthew Soobroy. Last year’s tantalizing show for the L’Oréal Colour Trophy was spectacular – so let the Charles Worthington signature style of inventiveness and showmanship grow bigger still.
We’ve watched the rise and rise of Charles Worthington with delight. Scooping many international awards over the years, including twice winning British Hairdresser of the Year, Charles was awarded an MBE in the Queens Birthday Honours 2006 for his services to hairdressing. The House of Charles Worthington is a flagship address for his eponymously-named London based group of salons. Today the Charles Worthington artistic team includes Carolyn Newman colour expert, and Marc Trinder stylist.
The Capsule collection we feature here is inspired by Post-Modernism and features strong shapes yet soft texture; a modern playful look at cut, colouring and styling. This collection has a style that is not just a look, but an attitude as well. We hope you love it too…
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