The Authentic Beauty Concept movement is winning the hearts and minds of people, after receiving top marks in a consumer panel review. Maybe it’s a good idea to start stocking for your salon opening soon and don’t leave it for last minute. These could sell out!
In a Tried and Tested feature for Good Housekeeping magazine, the vegan and organic brand- specifically the Replenish Cleanser and Conditioner- gained an impressive score from the panel of verified testers. The magazine said, “The entire panel was in agreement over their love of this shampoo and conditioner combination, earning it a 100% satisfaction score.”
More than 300 testers lathered and rinsed their way through 24 sulphate-free shampoo and conditioner brands. They helped to assess how easy each one was to apply and distribute across hair, how well they lathered and washed out, and how hair felt and looked after drying.
Testers loved ‘how clean, glossy and frizz-free the Authentic Beauty Concept combination left their hair’. Top scores were redeemed for the products’ light texture, detailed instructions and ease of rinsing. Testers said that together, the cleanser and conditioner made the hair soft and easy to style. Finally, they stated they were satisfied overall and would like to continue using the duo of haircare beyond the testing period.
The super nourishing properties of maple and pecan nut extracts found in both products fortify damaged hair, giving it the right food to restore shine and strength. What’s not to love?
Replenish Cleanser: a nourishing cleanser, perfect for damaged or fragile hair, where the formula with Hydrolysed Soy Protein strengthens and smoothens the hair fibre
Replenish Conditioner: a nourishing conditioner, ideal for damaged or fragile hair, that strengthens the hair fibre and seals the cuticle.
Join the #AUTHENTICBEAUTYMOVEMENT via www.authenticbeautyconcept.com and @authenticbeautyconceptuk on Instagram, Facebook and YouTube
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