Wow! Joico is having a serious moment right now. First came the announcement in January that they’d teamed up with Lady Gaga’s hairdresser Frederic Aspiras and now the brand is kicking off February with news of its partnership with one of the UK’s most respected and recognised salon groups, the Marc Antoni Group.
Heritage and respect
With a heritage spanning over five decades, the Marc Antoni Group is renowned throughout the industry for its creativity and business acumen. A family business founded by Bruno Giamattei Snr., the company has grown over the years to become one of the most respected, creative and passionate salon groups in the hairdressing industry.
The multi-award-winning business, fervently led by the four brothers, Bruno Marc, Simon, Aaron and Marcus, now have five salons based in and around Berkshire. Amongst the plaudits and accolades the Marc Antoni Artistic Team consisting of Bruno, Marcus, Dan Spiller, Altin Ismaili and Daniel Bryan have won Southern Hairdresser of the Year three times at the British Hairdressing Awards – therefore entering the British Hairdressing Awards Hall of Fame, one of the highest accolades in hairdressing.
“We felt JOICO were the perfect company to help Marc Antoni move forward and develop our team, whilst maintaining the five star quality we offer in our salons with its exciting and innovational products,” Said Bruno.
Both JOICO and Marc Antoni are delighted to announce the appointment of Bruno Marc as the JOICO Ambassador for Europe, the UK & Ireland with Dan Spiller appointed as the JOICO Color Ambassador for Europe, the UK & Ireland.
Kick starting the partnership, we’re pretty impressed by Dan’s colour happy collection too. Check it out…
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