Believe it or not, 97% of consumers read reviews for local businesses – that’s an incredible stat, so if you’re not using client reviews to generate new business you could be getting left behind. According to research conducted by salon review platform salonspy, 86% of customers would write a review (if asked) and 89% of users read businesses responses to reviews.
salonspy founder, Adam Thomas, sums up what salonspy does perfectly. “We offer salon owners a new insight into team and salon performance so they can fine tune their businesses and at the same time build their online reputation.”
Rate and review
Cost effective and efficient to use, salonspy can be integrated into iSalon, Shortcuts, Salon Genius. I.Q., Advantage, B2B, Salon Iris and Premier software systems. Management of the system is easy as salons are listed on the salonspy site along with their reviews being optimised to show in Google – making it so easy for potential clients to find you and read all about you. When your client leaves the salon they’re sent a text message from salonspy (the average email opening rating 13% vs the average open rate of an SMS which is 95%) to answer a few easy questions regarding their visit to your salon. The review is then verified and published for all to see. You can post reviews on your website, share reviews on your social media channels and respond to them in a timely fashion.
Reviews are a fantastic tool for building client confidence, bringing in new business and making your business stand out from the crowd. To find out more and sign up for salonspy visit www.salonspy.co.uk.
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