Kao Salon Division certainly know how to kick off a new year in style. 2024 began with an exclusive, intimate lunch for the Goldwell and Kerasilk ambassadors to connect, inspire and celebrate 2024.
Guest ambassadors included renowned stylists including Angelo Seminara (Goldwell global ambassador), Andy Heasman and Tina Farey (Rush), Martin Crean (Mode), and Nick-Fletcher-Holmes (Hobson and Holmes).
Where
Kao Salon worked with Capsule Communications and certainly spared no effort for the occasion. The beautiful Brasserie of Light Pegasus Room in Selfridges (Central London) was the location of choice.
What went on
So, what actually happened? Passionate brand advocates celebrated 2023 achievements; learnt more about consumer media, influencer, and opinion leader content plans for 2024; discussed fashion, beauty and social media trends; and exchanged ideas and inspiration.
Julie Winchester
Kao Salon’s general manager, Julie Winchester, welcomed Ross Witherden, founder of Capsule Communications. Guests also included the Kao Salon in-house and Capsule Communications PR teams.
Julie says: “We are honoured to bring our ambassadors together at the first ambassador lunch. Bringing our ambassadors together, to recognise and celebrate the work achieved last year, and to look at what’s in store for 2024, is exciting”
Speakers
Guest speakers included industry-leading beauty director, Cassie Steer, who presented 2024 beauty trends.
Arabella Johnson, head of beauty at CORQ (influencer intelligence, discovery and digital trend forecasting service), also unveiled 2024 social insights. Arabella focused on how salons and stylists can authentically build their platforms and audiences with high impact.
Here’s what the guest ambassadors say:
Angelo Seminara
“We had a great ambassadors’ lunch. I took away a lot of information about colour trends, fashion trends, textures, and moods. It was interesting to discuss digital media and what’s happening in the world. It was great meeting everyone because it’s an opportunity to have fun, gel together, and start a great new year.”
Andy Heasman
“The ambassador lunch was fantastic. Not only did we have great food at this beautiful restaurant, but we also got together and shared ideas on social media and the latest trends- how we can use them and influence through the Kao and Goldwell organisation.”
Martin Crean
“I loved the Kao Salon ambassador lunch. It was lovely to be around like-minded people and get inspired talking about Kao Salon.”
Tina Farey
“I’m always fascinated by fashion and hair. I love seeing the latest trends and seeing how they come from a beauty point of view, and the different elements that bring that narrative and story together.”
Nick Fletcher-Holmes
“I really enjoyed it. It was fantastic to be surrounded by so many influential people from the industry. I’m looking forward to getting to grips with some new trends we’ve been shown.”
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