When Jessica Parrish had difficulty finding products to style and care for her own curly hair, she set about creating a brand offering effective solutions for all curl types, from tight coils to loose waves – that brand is Shedid & Parrish.
Inclusivity is at the heart of Shedid & Parrish. The brand is committed to supporting all curl types, recognising that each curl pattern is unique and requires personalised care. The fragrance-free formulas are gentle on sensitive skin and hair, using only 100% natural, vegan ingredients. Free from silicones, parabens, and harsh alcohols, the products focus on delivering healthier, stronger curls that shine. Used regularly you can save time and money ensuring hair looks fabulous!
Shedid & Parrish is also committed to sustainability. Packaging is plastic-free, utilising recyclable aluminium with refill solutions, and high-quality oils are sourced sustainably. From working with an all-female co-operative for its shea butter, to using by-products of the food industry for its sweet almond oil to extracting natural oils in the most sustainable way to reduce the impact on our environment, hair should feel great but not at the cost of our planet.
Jessica has a mission to educate and empower individuals with curls. The brand works to dispel myths around curl care, offering fact-based information and guidance to help people confidently embrace their natural hair.
“Ultimately, Shedid & Parrish is about fostering self-expression, inclusivity, and healthy, beautiful hair for all,” says Jessica.
The Products
Afro Butter is designed to nourish and protect every curl type, whether your clients need a deeply hydrating treatment or a finishing touch to define and soften their curls.
Curl Styler not only defines curls, it also nourishes the hair without leaving any sticky residue or weighing it down.
Curl Control Serum repairs, strengthens and protects hair, while delivering unbeatable styling performance.
Deep Cleansing Shampoo gently cleanses hair and scalp without stripping away essential oils.
Deep Restoring Conditioner repairs, strengthens, and nourishes hair, whether it needs a lightweight moisture boost or a deeper, restorative mask treatment.
Silky Leave-In Conditioner repairs, strengthens, and nourishes hair, offering a smooth, silky finish.
Discover Shedid & Parrish HERE
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