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QiQi launches rebranded product line

Most notable for its hair controller, which transforms texture without harsh or dangerous chemicals, QiQi has had a rebrand and has introduced a whole new line-up with super sleek packaging that’ll look great on salon shelves.

Hair Controller

Hair Controller works by using organic compounds that penetrate the cortex, softening the disulfide bonds and hydrating the hair without damage. Once disulfide and bonds are softened, the stylist applies heat and tension to realign and fix the bonds into their new shape. Using varying amounts of heat, tension and styling when finishing creates custom results ranging from frizz free curls to natural looking straight hair. Voila!

Tell us more

The brainchild of founders Aaron and Gili Lisani, QiQi is the embodiment of their relentless passion and pursuit for excellence.

Aaron, who began his career in sales before founding his own boutique factory, immersed himself in the intricacies of hair straightening and texture control. His commitment to innovation led to the creation of Qiqiโ€™s iconic products, most notably the Hair Controller – a fully customisable salon treatment that reshapes texture without compromising hair health.

โ€œMy journey began in sales, but my exposure to manufacturing fueled my desire for improvement. Qiqi is the realisation of my vision to redefine industry standards, delivering sophisticated products that exceed expectations,โ€ Aaron affirmed.

โ€œWe are not satisfied with the ordinary. Qiqi empowers individuals with total control, ensuring no harmful ingredients, outdated processes, ineffective formulas, or limits,โ€ he adds.

Hair Controller

Introducing the revolutionary QiQi lineup

 QiQiโ€™s rebrand brings forward an audacious, luxurious product collection designed for total control and true self-expression:

Hair Controller

A customisable, heat-activated salon-only professional texture transformation treatment that straightens, relaxes, or enhances curls while preserving hair health. Powered by Glyoxylic Acid, Shea Butter, and Polyquaternium-37, it’s safe for colour-treated hair and delivers long-lasting results with no formaldehyde, no fumes, and no compromise.

  • Safe for all hair types
  • 100% customisable
  • Pleasant fragrance & no downtime for colouring
  • Professional use only
Smooth Service Shampoo

Smooth Service Shampoo

A deeply moisturising cleanser that smooths, strengthens, and removes buildup, delivering softness and shine in just one use. Featuring Sodium Coceth Sulfate and Polyquaternium-10, itโ€™s ideal for everyday luxury. Available in 1000ml.

Hydration Fix Conditioner

Hydration Fixation Conditioner

Hydrates, softens, and nourishes with powerful ingredients like Stearamidopropyl Dimethylamine and Behentrimonium Methosulfate to tame frizz and detangle effortlessly.  

Super Soaker Smoothing Masque

Super Soaker Smoothing Masque

This ultra-hydrating masque ticks all the boxes – smoothing, softening, nourishing, and reviving even the most parched hair. Infused with Quaternium-81 and Behentrimonium Chloride, itโ€™s the ultimate hydration hero.

Porosity Play Spray

Porosity Play Spray

A heat-activated, multi-benefit styling spray that repairs, protects, and restores balance to porous hair. With Hydrolyzed Vegetable Protein and an amino acid complex, it shields against heat up to 450ยฐF while resisting humidity and enhancing shine. 

All Out Blowout Cream

All Out Blowout
The go-to for bold volume and silky smoothness, this blow-dry cream delivers salon-style results at home or in the chair. It reduces drying time while protecting hair from heat and humidity, giving every strand a frizz-free, controlled finish with touchable body. 

The QiQi range is available exclusively at Alan Howard.

For more of the latest industry news click here

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