Introducing the future of clean with K18 AirWash—powered by biotech. K18’s NEW non-aerosol, scalp-friendly formula doesn’t mask odours—it’s scientifically proven to recognise, suspend, and eliminate them. K18 bioscientists found the strongest odour-detection system in nature and used its mapped genome from DNA databases + synthetic biology to create a NEW odour-control molecule: odorBINDTM for clean hair on contact*. Translucent microbeads (made from minerals—not plastics) sponge up excess oil without white cast or buildup for all hair types, textures, and colours.
odorBINDTM changes the way malodours are addressed in personal care products with its ability to recognise, suspend, and clinically eliminate odours; and leverages a smart-release technology to keep working for up to 3 days after just 1 application. At the same time, translucent microbeads sponge up oil without feeling gritty or leaving behind excess buildup or white cast, harnessing the power of biotech-derived mediterranean microalgae to promote scalp health and improve hair manageability.
“Launching K18 was all about bringing a biotech revolution to the beauty world—creating products that not only elevate daily beauty routines but also empower personal hair expression. Now, we’re thrilled to introduce AirWashTM, our latest innovation set to transform the traditional dry shampoo scene with our cutting-edge odorBINDTM biotechnology.” said Suveen Sahib, Co-Founder and CEO of K18.
As K18 looks to reinvent the dry shampoo category with AirWashTM, targeting odors with newly patented odorBINDTM technology – this marks the brand’s biggest innovation since the K18PEPTIDETM, the novel molecule that works deep inside the hair fiber at a molecular level, delivering results on all hair types.
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