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NEW Prep & Prime Tonic from American Crew

A new product is about to hit the world of men’s grooming and we cannot wait! American Crew® are proud to introduce their new Prep & Prime Tonic. A vegan multifaceted product that acts as the ultimate tool to prepare hair for cutting and styling. Continuing American Crew’s commitment to environmental sustainability, Prep & Prime Tonic is silicone-free and features re-engineered packaging made with a minimum of 80% Post-Consumer Recycled Plastic. 

This lightly-moisturizing, refreshing hair tonic adds a light hold and texture for increased control and manageability, optimizing the styling experience from start to finish. The latest addition to American Crew’s comprehensive line of styling products, Prep & Prime Tonic works to moisturize, detangle and refresh the hair and scalp, while providing heat protection.  Formulated with the Pro in mind; this spray tonic was designed to improve the slip of the comb without damaging tools such as sheers or clippers.

“We are always looking for ways to enhance both the Pro and their client’s experience in the salon, ensuring that our products are not only practical, but also intuitive,” says American Crew Founder, David Raccuglia. “From the moment the haircutting process begins, our Prep & Prime Tonic has a direct impact on the final result.”

Key Features

  • Light hold, low shine
  • Moisturizes & detangles hair while increasing manageability
  • Provides heat protection
  • Provides refreshing and invigorating sensation to the scalp
  • Does not cause damage or build-up on tools
For more barbering news click HERE.


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