When it comes to your daily SPF you apply it without thinking… the things we do to keep us young, ay? But why are we not protecting our hair with the same measures?
With #DailyUV gaining 1.1 Million views today on socials* its clear clients are looking for the best sun protection, and L’Oréal Professionnel is here to deliver for your hair…
L’Oréal Professionnel’s UV Summer Must Have: Metal Detox Leave-in Cream
Can you tell if your hair has UV damage?
“you can tell if your hair feels dry and rough to the touch. Hair may also tangle very easily, caused by cuticles being damaged and raised” – L’Oréal Professionnel’s Scientific Advisor Rebecca Smart
Are there any long term effects if I don’t protect my hair from UV damage?
“repetitive exposure to UV can lead to further damage which can affect the surface of the hair and the internal structure causing breakage and split ends.” – L’Oréal Professionnel’s Scientific Advisor Rebecca Smart
Is UV protection needed on coloured hair?
“Maintaining healthy vibrant colour hair requires protecting it from the damaging effects of UV exposure, which can open the cuticle and lead to the dullness fading.”- L’Oréal Professionnel UK Editorial Ambassador, Adam Reed
The solution:
Formulated with UV filters, this innovative cream helps protect hair against UV-induced damage & heat up to 230°C/ 450°F. It also has many other benefits hydrating hair up to 72 hours with anti-humidity even at high levels!
