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Metal Detox High Protection Leave-in

When it comes to your daily SPF you apply it without thinking… the things we do to keep us young, ay? But why are we not protecting our hair with the same measures?

With #DailyUV gaining 1.1 Million views today on socials* its clear clients are looking for the best sun protection, and L’OrΓ©al Professionnel is here to deliver for your hair…

L’OrΓ©al Professionnel’s UV Summer Must Have: Metal Detox Leave-in Cream

Can you tell if your hair has UV damage?

β€œyou can tell if your hair feels dry and rough to the touch. Hair may also tangle very easily, caused by cuticles being damaged and raised” – L’OrΓ©al Professionnel’s Scientific Advisor Rebecca Smart

Are there any long term effects if I don’t protect my hair from UV damage?

“repetitive exposure to UV can lead to further damage which can affect the surface of the hair and the internal structure causing breakage and split ends.” – L’OrΓ©al Professionnel’s Scientific Advisor Rebecca Smart

Is UV protection needed on coloured hair?

“Maintaining healthy vibrant colour hair requires protecting it from the damaging effects of UV exposure, which can open the cuticle and lead to the dullness fading.”- L’OrΓ©al Professionnel UK Editorial Ambassador, Adam Reed

The solution:

Formulated with UV filters, this innovative cream helps protect hair against UV-induced damage & heat up to 230Β°C/ 450Β°F. It also has many other benefits hydrating hair up to 72 hours with anti-humidity even at high levels!

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