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Jay B Haircare Lands in Selfridges Birmingham

You must have seen it? Jay B Haircare has officially landed in Selfridges Birmingham, and honestly, it feels like a full-circle moment for founder Jay Birmingham.
 

Jay Bimringham, also known as Jay B, is an editorial hairdresser, session stylist and digital creator recognised for his standout red-carpet work and impressive celebrity clientele, including Rochelle Humes, Eva Longoria and Amelia Dimoldenberg to name a few. With a collective instagram following of over 125,000, he is a highly sought-after influence within the global hair world.

Jay spent over three years perfecting the range — from carefully selecting the signature scent to hand-picking ingredients that deliver hydration, shine and healthy-looking hair without weighing it down. The result? A streamlined collection of four hardworking products designed to suit every hair type and texture.

Jay B Haircare

The range includes:

  • Hydrating Shampoo – a sulphate-free formula packed with avocado and argan oils to smooth, strengthen and help prevent breakage.
  • Hydrating Conditioner – infused with macadamia and argan oils for softer, healthier-looking hair.
  • Split Seal Serum – a lightweight serum designed to seal moisture, reduce tangling and boost shine.
  • Rescue Water – a pre-wash treatment that works deep inside the hair fibre to deliver intense moisture and repair.

Speaking about seeing the products on the shelves of Selfridges Birmingham, Jay said: “I cannot express how happy I am to see my products in Selfridges, it really is a dream come true. Growing up in Birmingham and being a fan of Selfridges, it’s a real milestone in my career.”

For more information, visit Jay B Haircare.

For more of the latest industry news click here

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