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Introducing the Authentic Beauty Concept

There’s a new brand in town and we reckon it’s going to be a hit with consumers. The packaging is fresh and simple and the formula uses the purest ingredients but above all, the Authentic Beauty Concept is what it suggests; an honest, holistic premium brand.

Authentic Beauty Concept
Dutch hairdresser and Global Creative Advocate Hester Wernent-Rijn

Authenticity is the answer

In today’s world, consumers have a strong desire for truth and authenticity. Forget the fuss and frills, they want products that contain simple, honest ingredients and don’t pretend to be something its not. Yes, the Authentic Beauty Concept does tick these boxes but it’s also so much more than just a product brand. With the #authenticbeautymovement the brand is successfully building a community of like minded keen to embrace a new attitude towards authentic beauty. Oh and did we mention that the lovely Joseph Ferraro has been named UK Ambassador?! 

Be yourself

In a nutshell the Authentic Beauty Concept flies the flag for self-love and care, building on the beauty that’s already there for hair that’s perfectly imperfect, touchable and effortless in every way. 

To see more from the brand, click HERE.

For more product news, click HERE.


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