The sustainability agenda should be top of mind for every business, and at Denman Professional it’s woven directly into the way products are designed, manufactured, and delivered.
Innovation with Purpose
For Denman, innovation and sustainability go hand in hand. Design Manager Marcus McCay, who has been with the company for 25 years, has dedicated his career to creating tools that are lighter, more efficient, and kinder to the planet. “For new products I work on the principle of less is more,” Marcus explains. “This is both an economic and environmental consideration. A product made with less material is lightweight, takes less time to mould, and is more comfortable for hairdressers to use.”
Marcus recently led an 18-month project to transform plastic milk bottles collected at Denman’s Northern Ireland HQ into wide tooth combs. Because the caps and labels are processed too, each comb features a unique colour blend—making every tool a one-of-a-kind story of sustainability.
Steps Already Taken
Denman has made major strides in its commitment to environmental responsibility:
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Founding member of the Hair Styling Tool Collective, sharing sustainability best practice.
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End-of-life recycling available for Denman brushes.
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Single-use plastics eliminated from packaging.
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Plastic Bank partner for four years, supporting global plastic collection and preventing waste from reaching oceans and rivers.
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Factories powered by green energy, with manufacturing waste recycled back into production.
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Wildflower meadows planted around company grounds to support bees and pollinators.
A Journey, Not a Destination
Denman CEO Kevin McNamee puts it best: “Our sustainability efforts will forever be a work-in-progress because that is how long-term change happens. Sustainability is a journey, not a destination, and we are working together to move forward along that journey.”
With sustainability built into its DNA, Denman continues to show how the hairdressing industry can innovate responsibly; creating tools that not only serve professionals but also protect the planet.
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