Curated Beauty London, the female-founded beauty and wellness brand created by industry experts Sam Grocutt, Natalie Ingham and Ros Simmons proudly unveils its latest wellness essential: INNER POWER Pure Creatine Monohydrate.
Once reserved for gym culture, creatine is finally stepping into the spotlight as a powerful everyday supplement for women. With naturally lower creatine levels than men and a further decline through our 30s, 40s and beyond, many women experience dips in energy, strength, focus and recovery. INNER POWER was designed to change that, delivering a refined, effective formula that fits seamlessly into modern life. Empowering women to feel stronger, sharper and more resilient every day.
Why Creatine matters for women
Creatine plays a pivotal role in ATP production, which is the energy source every cell relies on. Adequate creatine supports:
- Strength and muscle performance
- Cognitive clarity and focus
- Energy levels
- Recovery after movement
- Long-term resilience as we age
Creatine is not just for athletes. It’s an everyday essential for women navigating midlife changes, strength training, busy routines or simply wanting to feel more grounded and capable.
INNER POWER uses 99.9% pure Creatine Monohydrate, finely micronised to a 200-mesh particle size for easier digestion and more effortless mixing without grit, heaviness or bloating. It’s intentionally unflavoured, vegan and simple to use. Just one scoop, once a day, in any smoothie, yoghurt, juice or water.
How it began
The inspiration for INNER POWER came from co-founder Natalie, who has taken creatine as part of her daily wellness routine for years and “swears by the difference it makes” to her energy, power and performance.
Curious about its benefits beyond the gym, Ros, a qualified Nutritional Therapist, began researching creatine’s wider impact, particularly for midlife women. Ros was astonished at how well-researched it is and how significantly women can benefit from daily creatine support, gym goers or not.
Together, the founders agreed it was a must-have in their curated collection: a simple, single-ingredient supplement that strengthens the body and mind from within.
What makes INNER POWER unique?
- 99.9% pure Creatine Monohydrate
- Ultra-fine micronised 200-mesh powder for a smooth, easy mix and easier for digestion and absorption
- Unflavoured for total flexibility
- Gentle on digestion
- 60 servings (2 month’s supply)
- Vegan, gluten-free, dairy-free, soy-free
- Made in the UK
Tried and tested
“I’ve taken creatine for years as part of my own wellness routine. It’s the one thing I never skip because I feel stronger, steadier and more capable day to day. INNER POWER is everything I wanted: pure, gentle and incredibly easy to use.” – Natalie Ingham, the experience maker
“Once I began researching it, I realised creatine is one of the most evidence-backed supplements out there and yet women were being overlooked. The benefits for midlife energy, cognition and resilience are remarkable. INNER POWER brings those benefits into everyday life. It’s also important to note that not all creatines are equal; we have used 200mesh, pure unadulterated creatine which is better for digestion and absorption.” – Ros Simmons, the brand builder
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