With freehand colour techniques still very much stealing the limelight, the colour connoisseurs at Schwarzkoph Professional have listened to consumer demands; cue the introduction of BLONDME Bond Enforcing Premium Clay Lightener. This advanced, premium, soft-to-solid formula cleverly creates an outer shell, which allows the lightener to stay moist on the inside, unleashing its full lifting power, whilst the outer shell protects uncoloured hair from product transfer. Supporting hair artists to deliver iconic blonde results – on-demand and often under challenging conditions – BLONDME’s Premium Clay Lightener includes integrated Bond Enforcing Technology to minimise hair breakage during lightening and lifting services.
To support the innovation, a new Caramel Kiss look has been developed by Global BLONDME Ambassador and King of Balayage, Jack Howard; he showcases a Dimensional Balayage Technique using BLONDME Bond Enforcing Premium Clay Lightener, which has been designed to help salon clients tiptoe into the world of blonde.
“BLONDME Bond Enforcing Premium Clay Lightener spreads as easily as icing on a cake which makes life as a hair painter so much easier,” explains Jack. “It feathers beautifully because it’s the right consistency straight away, doesn’t dry out and is the perfect product to use for balayage with built in Bond Enforcing Technology. It’s the industry leader and we need it in our life.”
For more product news, click HERE.
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