Aveda has unveiled Advanced Botanical Kinetics™, a rejuvenating new skincare collection designed to amplify hydration, restore youthful vitality and visibly firm skin. Powered by three cutting-edge technologies—Phytotech Vegan Collagen, a Vegan Peptide Complex and Kinetic Energy Infusion—the collection targets the visible signs of collagen loss while activating the skin’s natural energy for radiant, healthy-looking results.
As a purpose-driven pioneer of plant-powered, high-performance beauty, Aveda continues to blend modern science with nature, delivering vegan, sensorial skincare with proven results.
Powered by Innovative Plant Technology
At the heart of Advanced Botanical Kinetics™ is Phytotech Vegan Collagen, a breakthrough ingredient found in the collection’s leave-on products. In line with Aveda’s vegan mission, this collagen is harvested from plant leaves grown using vertical farming in Tarragona, Spain, an eco-conscious process that reduces land use, water consumption and energy use.
Through advanced phytotechnology, plants are given a blueprint for Type 1 collagen bioidentical to a fragment of skin’s own collagen. Once absorbed, these plants generate potent vegan collagen fragments that work in harmony with the skin to plump it with hydration. Leftover plant material is then repurposed into nutrient-rich compost, reinforcing Aveda’s commitment to circularity.
The formulas are further enhanced by Aveda’s Vegan Peptide Complex, which helps diminish the appearance of fine lines and wrinkles while supporting firmer, smoother-looking skin, and Kinetic Energy Infusion, a powerful active blend that boosts skin’s natural energy flow. Featuring an energising ferment, niacinamide and caffeine, this technology enhances radiance while improving moisture retention over time.
A Skincare Ritual Designed to Awaken Skin
Advanced Botanical Kinetics™ is a complete daily skincare regimen, offering a cleanser, essence lotion, serum and two moisturisers tailored to different hydration needs. The collection is 96%+ naturally derived, 100% vegan, Leaping Bunny approved, dermatologist evaluated, non-acnegenic and suitable for all skin types, including sensitive skin. All formulas are silicone-free and thoughtfully packaged using recycled and refillable materials.
Key products include:
- Micro-Purifying Cleansing Mousse (£28) A creamy mousse-to-foam cleanser powered by a triple amino acid formula that gently removes makeup, oil and impurities without stripping the skin. Suitable for daily use, it leaves skin feeling refreshed and purified.
- Revitalizing Essence Lotion (£36) Often overlooked but essential for hydration, this watery-light essence smooths skin, refines the appearance of pores and boosts moisture levels. Powered by Phytotech Vegan Collagen and blue-green algae extract, it helps prep the skin for everything layered on top.
- Vitality Serum (£49) A lightweight yet potent serum clinically proven to reduce the appearance of fine lines and wrinkles while improving elasticity. Phytotech Vegan Collagen works alongside vitamin C and the Vegan Peptide Complex to sculpt, firm and restore prismatic radiance.
- Plumping Milky Lotion (£39) A lightweight moisturiser that delivers instant hydration and glow, improving moisture levels by up to 103%. Skin appears plumper, smoother and more radiant without feeling heavy.
- Plumping Creme (£64 / Refill £51.50) Aveda’s most powerful multi-action moisturiser, delivering intense hydration, firmer-looking skin and improved barrier integrity. Skin looks smoother, more lifted and visibly revitalised over time.
Aveda’s Holistic Approach to Skincare
Alongside the collection launch, Aveda introduces a new Holistic Renewal Facial, available at partner spas worldwide. Rooted in Ayurveda, the professional service is customised to individual skin needs, combining therapeutic rituals with Advanced Botanical Kinetics™ skincare to restore balance to both skin and senses.
