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Andreia Professional launches in the UK

Exciting news is buzzing, and it’s all about Andreia Professional. Portugal’s beloved colour specialist since 1987, has made its grand entrance into the UK market. Partnering with Grafton International as the official UK distributor, Andreia is rolling out a stunning array of professional hair products that promise to elevate your salon services to new heights.

The strategic expansion builds on Andreia’s decades of expertise in colour innovation – combining performance with sustainability. Now, UK hair professionals can experience this first-hand. Their product line is not just about delivering vibrant, high-performance colour; it’s about doing so with a conscience. The brand’s Vegan Colouration, Lighteners, and Developers are making waves, especially with the introduction of the Color Speed Accelerator Oil. This game-changing product cuts colour processing time by 50%, a true lifesaver for busy colourists juggling tight schedules and client demands.

Innovation doesn’t stop there. Andreia Professional is redefining salon colour care with its Post-Colour Co-Wash. This dual-action cleanser and conditioner is designed for professional backwash use, ensuring that freshly coloured hair remains vibrant, healthy, and strong. It’s all about delivering radiant results while maintaining the hair’s natural softness and strength.

For clients who want to maintain their salon-fresh look at home, Andreia offers a range of at-home care solutions. The Neutralising Shampoo is perfect for keeping unwanted tones at bay, while the Colour Dry Shampoo is ideal for refreshing oily roots without compromising that flawless colour.

Sustainability is at the heart of Andreia Professional’s ethos. The brand is committed to offsetting its carbon emissions and using recycled packaging wherever possible. This eco-friendly approach resonates with today’s environmentally conscious hair professionals and clients, allowing salons to deliver top-tier results with minimal environmental impact.

Let’s talk hero products

Andreia Professional’s lineup is designed to elevate your salon services, featuring:

  • Coloration: From Permanent to Temporary Direct shades, Andreia offers vibrant, high-performance colour options.
  • Lighteners: Achieve up to 10 levels of lift with advanced Plex and Keratin technologies.
  • Color Speed Accelerator Oil: A must-have for reducing processing time by 50%.
  • Care and Styling Range: Professional-grade solutions for every client’s needs, perfect for backwash treatments and retail.

As the official distributor for Andreia Professional’s hair portfolio, Grafton International is set to bring this trusted brand to hair professionals across the UK. With a reputation for high-quality products and exceptional support, Grafton’s will manage the rollout into wholesalers while ensuring seamless availability for salons.

Jonathan Hardwick from Grafton International says: “Andreia Professional hair brand offers not only a proven successful heritage and manufacturing in Portugal, but a compelling value proposition by delivering high-quality, performance-driven products at competitive prices, ensuring both exceptional results for salons and strong profitability for wholesalers. With this in mind, we will address key pain points with reliable product availability, robust educational and marketing support, making the UK hair professional our beating heart.  Andreia Professional combines performance, value, and business support, creating a trusted partnership for long-term success in the professional hair care market.”

Andreia Professional is now available in the UK exclusively through Grafton International, visit Grafton International to order today

For more of the latest industry news, click HERE.

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