Andreia Professional is redefining the art of lightening with the debut of its new Developer Cream Power Blonde range. This vegan, plex-infused formula has been crafted to partner seamlessly with the brand’s renowned Power Blonde colouring and lightening systems, delivering exceptional lift with remarkable care, control, and consistency.
Available in 10 Vol (3%), 20 Vol (6%), 30 Vol (9%) and 40 Vol (12%), the Developer Cream Power Blonde delivers 0–5 levels of lift depending on the chosen strength. Its blue-violet pigment neutralises orange and yellow tones during the lightening process, helping colourists achieve clean, cool results every time.
Key benefits
- Plex Technology to help protect, moisturise, and nourish the hair during lightening.
- Blue-Violet Pigment to neutralise unwanted warmth and enhance brightness.
- Creamy texture for effortless mixing and smooth, even application.
- Light fragrance for a more pleasant salon experience.
- Vegan and 0% parabens, phthalates, DEA, and gluten.
Joana Merêncio
Joana Merêncio, Andreia Professional Product Development & Technical Hair Trainer, explains, “Power Blonde is all about giving professionals maximum lift with minimum compromise. The Developer Cream Power Blonde range delivers the control, tone, and care that blonding services demand. Thanks to its plex technology and creamy texture, colourists can achieve up to five levels of lift, while maintaining the hair’s integrity and achieving beautiful, neutral results.”
“Whether you’re performing a subtle root refresh or a full high-lift transformation, this developer ensures predictable, professional results. Always pair with Andreia’s Power Blonde colour or bleach range for optimal performance and remember – it’s the right developer that truly defines your end result.”
The Andreia Professional Developer Cream Power Blonde range reinforces the brand’s reputation for accessible, high-performance innovation and giving colourists the tools to create flawless blonde results with confidence.
Available in 200 ml and 1000 ml
Price from £4.50 + VAT
Andreia Professional is available from Salon Supplies, Salon Services and Sally Beauty
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