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ALTERNA launches new sustainable range My Hair. My Canvas

ALTERNA, the visionary creator of luxe haircare products with no-harsh chemicals and additives, is thrilled to announce the launch of My Hair. My Canvas. That’s an entirely new 100% vegan product range aimed at celebrating self-care, individuality and self-expression. And boy, we do love a new luxe range!

”Haircare is self-care” is the motto of ALTERNA and My Hair. My Canvas, has been created to empower the millennial woman to define beauty on her own terms. The versatile and playful range offers her the care and styling products she needs to prime her “canvas” and extend her styles. Now, can you think of a client who doesn’t want that?

Perfect inside and out

We love the modern look and feel of the sustainable packaging of My Hair. My Canvas. Committed to delivering high-performance in line with the high standards of purity and efficacy associated with ALTERNA products. Infused with sustainably harvested Botanical Caviar, these vegan formulas will elevate your clients’ haircare routine, making it fun and effortless to create beautiful looks.

The range has been created for maximum impact on the look of hair and minimal impact on the environment. Products are formulated without sulfate surfactants, phthalates, and synthetic colour. My Hair. My Canvas features products packaged in 50% post-consumer recycled plastic with twist open and close pumps to minimize waste. What’s not to love?

My Hair. My Canvas.

Oh, and there is a collection too! See the looks from My Hair. My Canvas range collection HERE

For more of the latest industry news, click HERE.

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