A new year and a new innovation to love – the Alfa Italia Portofino Pro Styler is perfect for professionals. Heralded as revolutionary styling technology for hair professionals, this launch pays homage to the glitz, the glamour and the style of one of Italy’s most famous regions, Portofino.
Here’s the story of Portofino Pro
Think of models in Italia beauty, from Sofia Loren, Carla Bruni, Monica Bellucci, to exclusive cars such as Ferrari and Lamborghini. Well, now you have the latest edition to the Alfa Italia range, The Portofino Pro Styler which is not only aesthetically beautiful but functional.
The Alfa Italia Portofino Pro Styler is a hair straightener, designed with cutting-edge technology. As an innovative styler it combines state-of-the-art benefits to deliver unparalleled performance, styling precision and hair health benefits.
What you need to know
The Portofino Pro incorporates infra-red beam and blue light technology, nestled seamlessly into its sleek Titanium plates. This powerful combination ensures heat penetrates deeper into the hair, maintaining essential moisture while offering anti-bacterial properties that eliminate odours and help prevent colour fade. The blue light also enhances silky shine, leaving hair flawlessly styled and nourished.
Titanium plates for superior heat-conducting properties make it the ideal choice for smooth, efficient styling. These plates heat up faster and retain consistent temperatures better than ceramic alternatives, ensuring effortless glide without drag or friction. Naturally ionic, they combat frizz and fly-aways for a flawless finish every time.
It’s in the detail
Designed to cater to all hair types, the Portofino Pro Styler offers precision and versatility with its next generation features:
- Longer plates for faster styling.
- MCH ceramic heating element with immediate heat recovery (90°C to 230°C), providing one-pass styling even for coarse hair while remaining gentle on finer strands.
- Ergonomic shape and ultra-lightweight titanium components for effortless, fatigue-free use.
- A soft-close hinge and 3m 360° pro swivel cord to eliminate tangles and enhance ease of use.
- Equipped with auto power-down after 60 minutes for peace of mind, making it safe for both professional and home use.
Exclusively Available Through Alan Howard, The Portofino Pro Styler is available in two sizes, narrow and wide plates, to suit diverse styling needs. It will be offered exclusively to salons through Alan Howard, with a salon cost of £84.95 / £89.95 + VAT and a recommended retail price of £180.00 / £190.00.
For more information, follow @alfaitalia or visit https://www.alfaitaliapro.com/
For more of the latest industry news, click HERE.
________________________________
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
