Lady Gaga, Katy Perry and Beyonce all do it. Dolly Parton has been doing it since 1973. But news from ReportLinker reveals that wearing a wig is no longer reserved for the rich and famous on stage. According to the professional search engine’s research, the global wig market is expected to reach revenues of more than £10 billion by 2023, growing at an annual rate of about nine percent.
Yes, of course celebrity trends filtered down through social media have played a huge role in recent years, with Instagram influences and millennials parading the streets with just about every different style and shade available. But there’s also evidence to suggest the wig’s popularity has grown due to other factors too, including growing interest for hair care products among men and higher expendable livelihoods. Medical reasons, including alopecia and cancer also play a large part as well as a general increase in efforts to improve appearance.
The art of subtlety
Yet, while the humble wig is clearly having a moment – which is a great way to make it more appealing and a more approachable topic to your thinning hair clients – unless they choose a fluro, floor length wig, it’s unlikely they’ll want people to know they’re wearing it. Subtly is key. And for that, we consulted the wig master, Robert Frostick of Mandeville London.
The wigs at Mandeville are the very finest. Seriously, Robert has given us an in depth account of how they are intricately handmade and it is utterly incredible. “We call them wigs for marketing purposes,” explains Robert, “but what we create are heads of hair. The foundations of the wigs are very light and breathable and if you were to part the hair, it looks like growing hair.”
Available in 11 colours and made to measure to offer clients the right amount of movement and density, they’re also available in half wigs, which can be seamlessly blended with the person’s own hair to take the eye away from hair loss.
Robert, who is first and foremost a hairdresser – and a pretty awesome one at that – having worked on a number of campaigns in Vogue, Harpers Bazaar and Marie Claire, has become a master in the art of consultation.
“Despite the growing social acceptance of wigs, it can take years for a client who comes to me with thinning hair to get a wig made. It’s a very gentle process,” insists Robert. “It’s important not to use words like bald. Instead say something like: ‘Have you seen a trichologist for your thinning hair?’ and strike up a conversation that way. It’s about your clients building confidence and trust in you”
Have we got you thinking? Do you shy away from awkward topics with your clients? Get talking.
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