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Why you need to cater for clients with textured hair

While there has been a definite shift towards hairdressing skills becoming more inclusive, there are still many hairdressers and salons that are cautious about offering and promoting services for clients with tighter textured hair.

According to recent research, more than 65% of the world’s consumer population has textured hair, which makes it an untapped market for the taking. Women with textured hair spend 78% more on products on average than women with straight hair. With companies such as Shedid & Parrish offering high-quality products alongside hands-on education, it’s time to embrace textured-haired clients. Here are five reasons why, according to Joan Scott, CEO HABIA (Hair and Beauty Industry Authority).

Expand your client base

If you and your team have the skills to cut, style, and care for heavily textured hair, you’ll be opening up your business to a much larger client base. A significant number of people in the UK have curly, coily, or kinky hair types, and many of these struggle to find salons to look after their specific hair needs. By educating your team to look after all hair types and promoting your salon’s ability to cater to textured hair, you’ll be satisfying a growing demand for these services.

Build trust and loyalty

Many clients with highly textured hair will have struggled to find a salon or hair pro to look after their haircare needs. They will often have had frustrating experiences with unqualified stylists not understanding their hair type. This means, finding you and your team of textured hair specialists will be a huge relief. When clients feel valued and understood, they’re more likely to return and refer others. Establishing your salon as a welcoming, inclusive space can create loyal customers who appreciate the effort you’ve invested in meeting their needs.

Enhance your salon’s reputation

Demonstrating that your business can offer an inclusive service to people with all hair types will be seen as a mark of professionalism. You’ll gain a reputation for being committed to excellence in what you do, no matter what hair type a client has. You’ll likely benefit from positive word-of-mouth and make sure you use positive client testimonials to further strengthen your reputation and set you apart from the less progressive competition. Clients look to you for expert advice and products that will leave their hair looking and feeling healthy. The Deep Restoring Conditioner from Shedid & Parrish repairs, strengthens and can also be offering as an in-salon treatment that enhances all types of curly and textured hair

Motivate your team

Education can be a great motivator for your team members. It not only shows that you are prepared to invest in them and their careers, it also increases their skill base, which is highly motivational for any passionate hair professional. Your team’s morale can only be lifted by their ability to cater to all hair types and embrace an ethos of inclusivity.

Increase revenue potential

Many textured hair services and treatments require a higher level of expertise and time and can be priced accordingly, allowing you to increase your revenue potential. Clients with textured hair often seek regular maintenance, meaning they are likely to return for ongoing care and treatments. Additionally, there’s the potential to offer products and aftercare tailored to textured hair, such as the Shedid & Parrish Afro Butter, which nourishes and protects the tightest and thirstiest of curl patterns, whiles being light enough for many other curl types to benefit.

For more of the latest industry news, click HERE.

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