Utter relief that finally we can welcome American brand Pulp Riot in the UK – the anticipation was killing us! Rarely have we known such excitement about a prospective launch.
Brand-founders David and Alexis Thurston – and owners of Butterfly Loft in LA and the imagination behind all things riotous – were centre stage at London’s Soho Theatre this weekend, sharing their story from start-up to recently joining the L’Oréal group. And we loved hearing it! We discovered why the packaging is so fun and vibrant, learned the inspiration for the colour ranges, and got even more seduced by the authenticity and heart of the brand. Take it from us, you’re going to hear tons more about @pulpriot.uk in the coming months. Oh and the Riot Squad will be at Colour World in May, too. Awesome.
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