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Vicky Pattison is ‘In The Chair’

Fudge Professional‘s new episode of In the Chair welcomes one of TV’s favourite Geordies; Vicky Pattison. She’s in the hot seat for a complete colour transformation. 
The series of short film interviews is hosted by Fudge Professional Global Brand Ambassador, Jonathan Andrew. He’s all about the open, honest and secret-spilling relationship between a hairdresser and the client; giving viewers a backstage pass to find out what really happens when their favourite celebs get their hair done.
Vicky Pattison may be is renowned for her sumptuous brunette locks, but during Lockdown she unleashed her inner bombshell as she posed in blonde wigs on Instagram.

We’d seen how great Vicky looked in her blonde wigs and chatted to her colourist, Harold Casey, about doing it for real,” explains Jonathan Andrew. “Harold’s been part of the Fudge Family for a while. He introduced Vicky to the range, so it was a natural collaboration for us all.” 

Women often switch-up their hairstyle after a break-up or similar trauma. Vicky’s hair transformation is her “breaking up with Lockdown.”  In the words of Coco Chanel – A woman who changes her hair is about to change her life.

Jonathan says…

“Hairdressers will often see women undertake a major hair transformation after a big change or trauma in their life. I love that Vicky’s decision was linked to breaking up with Lockdown; I think we can all relate to that! Vicky has undergone a serious makeover; having 3 colour sessions with Harold to take her from her trademark dark brunette to this new fabulous ashy champagne blonde. It was important that she didn’t compromise on the condition. Fudge Professional Damage Rewind was her go-to during the colour transformations. The innovative Opti-PLEX™ technology in the care products penetrates deep into the hair’s core and reconstructs bonds after chemical treatments; so was ideal to use. The cult Fudge Professional Clean Blonde Damage Rewind shampoo and conditioner was the finishing touch to achieve her fantastic, toned finish in the chair, whilst filming. Vicky’s blonde transformation looks incredible,”

Vicky says…

“With my gorgeous new blonde from Harold and glamorous blow-dry from Jonathan, I definitely feel ready to tackle the world after breaking up with Lockdown. I definitely recognise myself now more as a blonde. I’ve had to have patience during this colour transformation journey, but it’s meant the condition of my hair is perfect. Plus, Fudge has given me the tools to take the salon home with me and #ownmytone; the Fudge Clean Blonde products will keep my new blonde looking fresh and fabulous for longer.”

During her consultation, Vicky expressed how she’d always been wary of how her partner, friends, family and followers would react if she went blonde. Especially after asking her 4.7million Instagram followers on a poll whether she should take the plunge and 50% said no! In true Vicky style she Fudge’d the rules and did it anyway.

We think blonde Vicky looks fabulous!

Watch the episode HERE

For more of the latest hairdressing news, click HERE.


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