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Unapologetically Me

The new Rainbow Kit of six colours from Crazy Color does more than offer you a colour buzz! The pack of vibrant, vegan and cruelty-free colour positively supports the LGBTQIA+ community with the Unapologetically Me campaign.

Live your life in color

Crazy Color has shouted ‘Live Your Life in Color!’ since the off in 1977. Founded by award-winning hairstylist Renato Brunas, this brand jumped right out of the punk rock explosion in Britain, and has been landing colour punches ever since. The mantra is to express oneself unapologetically.

Unapologetically Me

New for 2021, the Unapologetically Me campaign promotes the new Rainbow Kit and we love the energy! The joy of making the collection above is evident. Working with models from the LGBTQIA+ community who have a story to tell, the images are empowering and the release of films and social media alongside gives the models a voice. The colour was created using the six most top-selling shades of colour, the Crazy Color Color Squad hairdressers are demonstrating the brand’s mission brilliantly. 

Unapologetically me

LGBTQIA+ support

Crazy Color has always walked hand-in-hand with the LGBTQIA+ community, and the Unapologetically Me campaign gives back to the LBGT Foundation charity. The organisation helps more than 40,000 lesbian, gay, bi and trans people each year – support, helplines, information… it’s all so vital to maintain.

Colourful hair became a means of outward expression for those who didn’t want to fit in, those who weren’t afraid to show they are different and those who wore their individuality with pride. 

If you feel inspired, why not push your boundaries to create the ultimate rainbow look. Check out the looks you can create with the Rainbow Kit, from pastel rainbow to rainbow fringe or all out rainbow mermaid–the choice is endless!


See the films HERE

For more of the latest hairdressing news, click HERE.


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