Trevor Sorbie MBE as the new worldwide honorary patron of the Alternative Hair Show

Tony Rizzo announces Trevor Sorbie MBE as the new worldwide honorary patron of the Alternative Hair Show. For those who don’t know, the Alternative Hair Show raises money for Blood Cancer charities in the UK and overseas. Now in its 41st year the show has raised over £14.5 million to date, an impressive feat. We look forward to seeing this incredibly inspiring work continue with Trevor Sorbie supporting Tony in flying the flag for all things Alternative!

As well as taking on the prestigious role of worldwide patron, Trevor will appear on stage this year, with his globally-renowned artistic team. Trevor says: “As hairdressers, we crave any opportunity to take off the reins and have the freedom to creatively express ourselves. That’s what the Alternative Hair Show is all about.”

Tony Rizzo

Tony says, “Vidal Sassoon was our first worldwide honorary patron and there was nobody else in our view – or in Vidal’s – who would be more fitting to take over this title. Trevor is an icon, and we all look up to his achievements. It’s a great honour to have someone of his stature on board. While he’s an incredible talent, he’s also humble, generous and still hungry to be creatively stretched. This marks a real spirit of excitement for us. We hope he enjoys being part of this unique, creative celebration of hair artistry.”

Trevor Sorbie

Taking up the story, Trevor gives us this: “When Tony first phoned and asked me if I’d be interested in getting involved, I thought he was joking. To me this is an honour, a privilege, and an ambition, so I was thrilled and overjoyed to say yes. I’m in my mid-70s now and they call this stage of life ‘the golden years’. Well, that’s really what they’re turning into.”

This year’s extravaganza Alternative Hair Show is named ‘Tapestry’ and will include  the world’s leading names alongside the new and future stars of hairdressing, marking the start of a new era. The show will take place at the Excel centre (where Salon International takes place), allowing a closer link with Salon International and making it easier for both UK and international visitors to attend. There will be more than one show a day; an early show at 4pm on Sunday, October 15th followed by a later one at 7pm.

International Visionary Award finals

The now globally famous International Visionary Award finals will return to a live section of the show, with its current three awards: Cut and Colour, Avant-Garde and Men’s. The Visionary Award, created by Alternative Hair president Anthony Mascolo, has proved a wonderful exposure of new and unknown talent and has thrilled audiences since the first year it was included in the running order.

Anthony Mascolo

Anthony says, “The Visionary Awards give a platform for new talent to break boundaries in hairdressing. It’s not what you’d normally see, and we always expect the unexpected.” As a former assistant to Trevor Sorbie, Anthony is also delighted to have this great name on board. “When you look at what Trevor has achieved and how he has changed hairdressing, he is the obvious choice for this role,” says Anthony. “He’s known globally and he’s an inspiration to all of us in the hair industry.”

Trevor says, “With this show, you can’t predict what you’re going to see. There are people who will break rules and stick their neck out and that’s what I can’t wait for. I know I’m going to be blown away.”

Want to know more about previous instalments of The Alternative Hair Show? Click here

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