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The Revolution of Reinvention by Antoinette Beenders

Taking the best bits from the past and reinventing them to fit a future that is more sustainable, beautiful and basically better is what Aveda and its Vice President Global Creative Director Antoinette Beenders live and breathe. We’re in awe of Antoinette’s brand new collection, The Revolution of Reinvention, which seemingly takes something beautiful and repurposes it for the present. Clashing colours, striking style and a multitude of textures showcase everything that we love about hairdressing. How can we join the revolution? 

Credits

Creative direction and haircut/styling: Antoinette Beenders, assisted by Michela Pezza, Hair colour: Bruno Elorrioroz, Make-up: Marco Antonio, Photographer: Damian Foxe, Clothes styling: Elad Bitton

For more of the latest collections, click HERE._______________________________

Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hear and We See as the best product launches, styling advice, hair tools, education training and seminars and hair shows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.

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