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The Revolution of Reinvention by Antoinette Beenders

Taking the best bits from the past and reinventing them to fit a future that is more sustainable, beautiful and basically better is what Aveda and its Vice President Global Creative Director Antoinette Beenders live and breathe. We’re in awe of Antoinette’s brand new collection, The Revolution of Reinvention, which seemingly takes something beautiful and repurposes it for the present. Clashing colours, striking style and a multitude of textures showcase everything that we love about hairdressing. How can we join the revolution? 


Creative direction and haircut/styling: Antoinette Beenders, assisted by Michela Pezza, Hair colour: Bruno Elorrioroz, Make-up: Marco Antonio, Photographer: Damian Foxe, Clothes styling: Elad Bitton

For more of the latest collections, click HERE._______________________________

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