TRENDING: Visit Colour World’s online hub | Check out the Respect channel on

Search Newsletter
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

The PHAB Standard relaunches as The PHAB Service Stars

We have some news for you: as of the 17th September 2020, PHAB Standard is back and has relaunched as The PHAB Service Stars.

Digital equipment

Lockdown has taught us how important having the right digital marketing tools is and we saw hair pros sharpening their social media and sales skills during the past months. As we have mentioned before, now it’s more important than ever to focus on the right digital equipment for our salons and businesses.

With online reviews coming under further scrutiny, The PHAB Service Stars provides a platform to help British and Irish consumers find the very best professionals in Hair, Beauty, Nails and Barbering, as vetted by industry experts who make up the impressive advisory board.

Get a Star!

Salon professionals can apply online for a PHAB Service Star by providing some key performance results, customer testimonials, along with their manager’s support. If they perform at a higher level than industry average and pass the verification processes, they gain the coveted PHAB Service Star. It is renewed annually so nobody gets to rest on their laurels.

The mission of PHAB Service Stars is threefold. Firstly, it benefits consumers as stated above. Secondly, it helps Hair & Beauty professionals by providing a measurable benchmark for their superior performance thereby helping their career progression. Lastly, it helps business owners to recognise and reward their most talented and productive team members based on their performance results and exceptional standards of customer care.

Finally, the equivalent of this industry’s Michelin Stars are here! A certificate, a personalised window decal and a social media graphics pack is supplied to each PHAB Service Star holder to promote their fantastic accomplishment.

PHAB Service Stars is the brainchild of Nergish Wadia-Austin, respected Hair, Beauty, Spa & Wellness business trainer & expert. She has invited the best in industry onto the advisory board to help guide and protect the PHAB Service Stars’ quality and mission. She says:

This industry of ours has exceptional service providers within it. I have always believed that if we, as an industry recognise and reward exceptional service providers and find some way to drive business to their doors, then only will we raise standards of service and performance within it. When business is plentiful, mediocrity doesn’t really damage a business in the short term. Post-COVID-19, mediocrity in quality of product or service will sink a business quickly. More and more, people choose to spend their hard-earned money selectively. Now nothing short of exceptional will do! PHAB Service Stars are designed to highlight those professionals who go the extra mile, who ask the right questions, who listen to and solve their customer’s needs and thereby create long-term loyalty. We MUST reward that behaviour! PHAB Service Stars is designed to highlight the diamonds in every price bracket of our Hair & Beauty Industry!” 

For more of the latest hairdressing news, click HERE.


Respect is a hub for UK hairdressers of all ages and stages to find out what We LoveWe Hearand We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.

Latest News

View all News

New Realities
New Realities
New Realities
What’s hot this summer?
New Realities
Go Vibrant with Uberliss for Festival Season
New Realities
Andrew Thomas Jones Talks Keratin Bonds
New Realities