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Take Care with Sweet Squared

Sweet Squared haircare

Whilst going out for a ‘slap-up meal’ with your significant other is always a nice thing to do for Valentine’s Day – or any day really! In 2022 self-love comes first.  Sweet Squared are encouraging everyone to take a moment for themselves this Valentine’s Day. Whether it’s a hot bubble bath as the day turns to dusk or curling up with a book and a face mask, this year, it’s all about you!

Sweet Squared have teamed up with 10 hair and beauty enthusiasts, from educators and customers to press and influencers to talk about their favourite S2 self-care retail products. From a relaxing KEVIN.MURPHY SCALP.SPA Scrub to your favourite CND™ Vinylux™polish. What makes you feel good?

“We’re in an industry that never stands still, but that doesn’t mean that you shouldn’t take some time for yourself. It’s important to remember that you don’t always have to be on-the-go! Self-care means something different to everyone, and it’s deeply personal but this year we’re hoping everyone will join us in putting themselves first. So, Happy Valentine’s Day from our family to yours, with lots of love and heaps of respect!”Samantha Sweet, Co-Founder, Sweet Squared.

Look out for the Take Care, Sweet Squared campaign across @sweetsquared.nails, and and join in the coversation! #takecaresweetsquared

For more of the latest industry news, click HERE.


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