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SWEET SQUARED appoints Pete Burkill as Creative Ambassador for Alter Ego Italy and SACHAJUAN

He’s a name to know and a creative force you won’t forget; Sweet Squared is thrilled to announce the appointment of Pete Burkill as Creative Ambassador, working across hair brands Alter Ego Italy and SACHAJUAN. Amazing news for the brand!

In demand and in control, Pete Burkill is synonymous in delivering forward-thinking hair trends in a future led and aspirational style. From his work in top London salons to shoots with premium titles and A-list clients (such as Marie Claire, Elle, The Times, Dazed, Elle McPherson, Lily Allen and Michelle Visage to name a few) Pete is bringing a wealth of experience and knowledge to this new role. 

“I’m so excited to continue my work with Alter Ego and to be adding SACHAJUAN to the portfolio of Sweet Squared brands that I represent” he says. ”The science behind the range is amazing and I always get great results from the products. I have such a huge respect for all of the Sweet Squared hair ranges, so to be working closely with these two brands is really exciting and I can’t wait to get stuck into my new role!”

Known amongst the hairdressing community for his precision work and technical ability, it’s no surprise that Pete now finds himself sharing his skills with the next generation of hairdressers. With an impeccable eye for detail and a unique vision mashed with eclectic style, Pete’s work has pushed the industry standards and wowed the editorial world for over 10 years!

“Pete’s infectious personality made him a firm favourite as the hairdressing expert on New Zealand’s TVNZ’s Good Morning Show and it’s that same personality, combined with his boundless creativity, that we know will capture the essence of these brands and Sweet Squared perfectly” says Haydn Bye, Marketing Manager of Alter Ego Italy and SACHAJUAN.

Congrats and best of luck with your new role, Pete!

For more of the latest hairdressing news, click HERE.


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