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Summer blonde

There’s something in the air right now,perhaps the recent heatwave has quite literally gone to our heads!  

Former brunettes recently switching up their shade, include Dua Lipa stepping out as an icy blonde at the Grammys, actress Florence Pugh teetering between shades of blonde, and Solar Power singer Lorde for . Lorde sent fans wild when she sashayed onto the stage at Glastonbury as a newly bleached blonde. Previously Lorde had sported a blonde wig in her music video but opted for the real deal after her initial dalliance. Actress Lily James had a blonde moment as her transformation to ultimate bombshell Pamela Anderson in Netflix series Pam & Tommy, but it seems after switching back to dark it seems she missed her buttery blonde locks and has lightened up for summer.


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Switching from a dark shade to blonde can be intense and costly, plus it comes with commitment and consistency. The transition of the bleaching process can cause hair to become dryer and coarser and locks can lose their lustre and shine, however, with the right products to protect and restore the bonds, hair can be as vibrant and soft as natural locks. Check out these profession products to encourage clients to look after their newly bleach hair. 

Combat brassy tones

  • Fudge Professional Clean Blonde Damage Rewind Violet-Toning Shampoo and Conditioner Bundle
  • Fudge Professional Clean Blonde Damage Rewind Shampoo
  • Fudge Professional Clean Blonde Damage Rewind Conditioner 
  • Osmo Super Silver No Yellow Shampoo & Mask


Repair damage

  • Fudge Professional Clean Blonde Damage Rewind Toning Treatment 
  • Osmo Intensive Deep Repair Mask



  • Monat Rejuvenique
  • Fudge Professional One-Shot, Strengthening & Detangling Protein Hair Treatment




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