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Spruce up your clients’ style this spring

Cos SakkasThe sun is beginning to shine and the evenings are getting lighter, which got us thinking spring is on the horizon and it’s the perfect time to entice clients into your salon for a fresh new style. And who better to provide some seasonal suggestions than Cos Sakkas, TONI&GUY international artistic director and head of education?

Bye bye winter 

“Winter can be relentless on hair with cold, harsh winds juxtaposed with drying radiators and warm homes,”  explains Cos. “Hair can need a little TLC and now is the time to get it ready for the summer months.”

Cos SakkasCos’ top tips for a spring refresh

  • If your clients don’t want a new style then change the detail. A trim will get it into shape, but use a different product, styling technique or fringe detail to bring it up to date and make it feel fresh. 
  • Split ends can’t be repaired, they can only be cut off. So, if a client is adamant they don’t want to lose any length, explain you have to go backwards to go forwards. The important thing is communication; make sure the client understands why you are doing it and they will understand the result. 
  • Make a yearly plan so they know the journey to the finished result. You will be at a different place in December than you will be now. Pre-plan their hair journey with them and get their input. If you have a plan they’re not going to leave you half way through. You have that connection and commitment from them. 
  • Be honest with them about their hair – show them the damage and the grown-out layers. 
  • Show clients how a product shake-up can give their hair a new lease of life for spring. Generally summer products are drier for more beachy textures. 
  • Encourage them not to drop the replenishing products – as we head into hotter months, conditioning treatments are still a must. 

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