Exciting news—Simone Biles, the legendary gymnast, is now the face of K18! She’s teaming up with the biotech haircare brand as their new brand ambassador and will be fronting K18’s inner-strength campaign. With her incredible achievements and inspiring journey, Simone is here to show us how to achieve the impossible with her elevated hair routine.
“Simone Biles is synonymous with pushing boundaries and her impact extends far beyond her sport. As our newest brand ambassador, Simone will bring her transformative energy to K18. This partnership is a testament to resilience, the power of science in elevating self-expression, and the belief that when we tap into our inner strength, anything is possible —whether it’s a gold medal performance or transforming the future of haircare,” says Suveen Sahib, Co-Founder and CEO of K18.
So, what’s the magic behind K18? Their proprietary biotechnology uses nature and human biology to tackle the toughest haircare challenges. The star ingredient, K18PEPTIDE™, works deep within the hair fibre at a molecular level, repairing damage in just four minutes*. It’s a game-changer for all hair types!
Simone says: “I feel most natural and beautiful when I let my hair down, especially after competitions. The K18 molecular repair hair oil and leave-in molecular repair hair mask have been amazing for keeping my hair healthy, even with all the stress I put it through, including extensions. My hairstylist and I have noticed a real difference, and she always makes sure I have K18 products on hand, especially when I’m traveling or on shoots.”
K18 is all about empowering professional hairstylists to rethink what’s possible with the right technology. They’re also partnering with Simone’s longtime stylist, Jasmine Johnson, as a K18 ambassador. Jasmine will be sharing her expert insights on the benefits of K18, especially for textured hair and extensions.
Get ready to see more of Simone… the new campaign will follow her both on and off the mat, encouraging everyone to “feel what’s possible” with K18. Keep an eye out for the national TV commercial dropping this month!
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