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Samantha Cusick is the first UK Colour Ambassador for yuv Beauty

yuv Beauty announces colour expert and salon owner Samantha Cusick as its first UK colour ambassador. Samantha will help promote yuv Beauty’s innovative and sustainable approach to professional hair colouring. 

As yuv Beauty’s first colour ambassador, the brand says Samantha will be invited to share her expertise and insights on the latest trends and techniques in hair colouring. She also will collaborate with yuv to develop new shades and formulations that meet the needs of modern salons and freelancers.

About Samantha Cusick

From her reputation for her creative and beautiful approach to hair, Samantha is known for her trademark balayage techniques and specialist colour knowledge. We think she is the perfect fit for the innovative beauty tech company yuv Beauty. With the launch of its ‘smart Lab’ system for professional hair colouring, yuv is committed to sustainability and innovation and aims to revolutionise the industry.

Here’s a little history: Samantha opened her Notting Hill salon in 2016 aged 28 and has spent the last seven years honing her skills in business, leadership and team-building. Following client demand, she opened a second salon in Fitzrovia and is about to open a 3500 sq ft co-working space. No double, Samantha is driven and refuses to compromise her vision or values.

Samatha says: “I’m thrilled to be working with yuv and to be part of the brand’s mission to transform the hair colour industry. The yuv Lab is a game-changing innovation that offers a more sustainable and efficient approach to professional hair colouring. I can’t wait to share my experiences and insights with the yuv community.”

As part of her role Samantha will participate in events and education programs to help stylists and salon owners stay up-to-date on the latest trends and techniques. She will feature in brand marketing campaigns and on social media channels, providing inspiration and guidance to the brand’s growing community of professional stylists and colourists. Sounds like an exciting opportunity. 

Francisco Gimenez

“We are thrilled to have Samantha on board as our first colour ambassador,” said Francisco Gimenez, CEO and founder of yuv. “Her passion for creativity and sustainability is a perfect match for yuv, and we look forward to working with her to develop new shades and formulations that meet the needs of today’s stylists and clients.”

For more information about yuv and its smart lab system for professional hair colouring click here

For more of the latest industry news click here


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