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Retail magic (and disappointment) in lockdown for Barrie Stephen Hair

Whilst business has been seriously under the cosh, clients wanting to luxuriate in salon care by way of shampoos, conditioners, styling products and finishing aids has been an open market for Barrie Stephen Hair in Leicester. And we were delighted to hear that they nailed it!

Barrie Stephen has kept his client e-comms sensitively in touch and by elevating his online retail offering and clients have turned to this option to have their favourite haircare delivered to their door. This ultimately has meant a boost for the business also with a phenomenal £40,000 of retail sales generated in a 12-week period. Well done! Barrie’s top sellers were unsurprisingly toning shampoos and conditioners.

Bad luck yet hope

Barrie Stephen

Barrie is an incredibly positive businessman, which is just as well, with the opening for Barrie’s Leicester city centre salon in King Street falling under the extended lockdown provision imposed on the city with the spike of coronavirus cases. By way of response, Barrie has quickly re-deployed team members and clients to bring further extension to his opening hours in his other salon locations that whilst in Leicestershire fall outside of the boundary for lockdown.

“It was pretty devastating for us as we were just all so pumped up to open across the whole group and of course we have had to cancel thousands of appointments and try to reschedule and accommodate them elsewhere within the business. But I’ve got an incredible team and somehow we are managing (my consumption of red wine went up fairly sharply at the weekend!) but I am working hard not to let it dampen my spirits for the rest of the group!” Barrie said and we wish him the best the best of luck.

You’ve got this, Barrie Stephen Hair team!

For more of the latest hairdressing news, click HERE.


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