Sit down with an espresso so we can please, please, please share this exciting news. Redken have announced their first ever global ambassador who will serve as the face of the brand. We promise to keep this short n’ sweet, but first can you guess who it is?
Sabrina Carpenter
C’mon we basically gave that away didn’t we? The International superstar has certainly taken the world by storm this year, releasing not one, but two, undisputed songs of the summer. “Espresso” and “Please Please Please” reached number one on the Spotify global chart and number one on the Billboard Hot 100 chart #JustSaying. In recent weeks, she dropped her second album “Short n’ Sweet” which, was one of the biggest global debuts of 2024 and debuted at number one on the Billboard 200. Not to mention her sell-out global tour which is due to begin in a few weeks.
The journey continues as the global icon embarks on her first-ever haircare partnership. The destined collaboration was born and bred in the salon throughout Sabrina’s rise to fame – she has been a longtime lover of the professional haircare brand, attributing her signature blonde exclusively to Redken’s Shades EQ, the demi-permanent hair gloss loved by A-list colourists globally. Sabrina’s blonde bangs and bouncy style have captivated consumers around the globe, a trade secret her longtime hairstylist, Scott King, and colourist, Laurie Heaps, both credit to Redken. Scott and Laurie have also joined the Redken professional talent roster.
No stranger to being in the spotlight, Sabrina will also appear in advertising efforts across out of home, television, programmatic, and social media for the L’Oréal-owned brand. Redken has also come on board as an official partner for her upcoming 29-city Short & Sweet US tour.
“Summer may be coming to an end, but things are just heating up for us. We are thrilled to welcome pop culture phenomenon Sabrina Carpenter to our Redken family. She’s been dominating all global music charts over the past several months, and we simply can’t stop singing along to her latest singles. Of course, we can’t talk about Sabrina without mentioning her iconic hair. From social media to the streets of New York and everywhere in between, everyone is obsessing over her bangs, her blonde and her blowout. This is our biggest partnership to date, and we couldn’t be more excited. Sabrina’s unapologetic attitude, endless ambition and magnetic energy perfectly align with our core brand values. We can’t wait to reveal our first campaign. This is a true collaboration, highlighting Sabrina’s unique aesthetic and Redken’s professional legacy. Trust me when I tell you to watch out for a big bang!”says Severine Breton, Redken Brand President.
“Beauty and especially my hair is a big part of my identity,” says Sabrina, “I’ve always dreamed of partnering with a hair brand and waited to find the right partner. I’ve been using Redken products for a while – and discovering more about the story of Paula Kent, Redken’s founder was truly inspiring. I want women to feel confident and empowered when it comes to their hair and with its history in the industry, Redken has something for everyone. It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”
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