As part of their ongoing support for Plastic Free July, the team at Phorest went back to Dublin’s beautiful Bull Island for their annual beach cleanup and they didn’t go alone! Teaming up with Clean Coasts, along with some amazing salon customers, industry friends, and the wider Phorest crew, they rolled up their sleeves and got stuck in to help protect one of Ireland’s most stunning coastal spots.
The initiative, now in its second year, forms part of Phorest’s wider commitment to environmental sustainability and community action. With plastic pollution continuing to threaten marine life and the natural beauty of Ireland’s beaches, the event was a meaningful way for the hair and beauty industry to take collective, hands-on action.
Phorest teamed up once again with Clean Coasts, the nationwide programme dedicated to protecting Ireland’s waterways, seas, and shorelines. Their expert support ensured a safe and impactful cleanup that cleared litter from the Bull Island beach and surrounding dunes, while also educating participants on the impact of plastic waste and the steps individuals and businesses can take to reduce it.
Employees from Phorest’s Dublin HQ were joined by local salon clients and partners from across the industry, demonstrating the power of community and shared values in driving positive change. Whether sweeping the sand for microplastics or collecting larger debris from the shoreline, the group’s efforts contributed to a cleaner, safer coastal environment for all.
The day also reflected Phorest’s broader sustainability mission, which includes reducing waste through its software features (such as digital consultation forms and receipts), supporting circular economies via its partnership with Green Salon Collective and the Green Fee, and offsetting its own emissions through tree-planting and carbon-neutral initiatives.
Plastic Free July continues to serve as a valuable reminder of the small, tangible steps we can all take, whether as individuals, teams, or businesses, to protect the planet.
Phorest extends a heartfelt thank you to everyone who joined the cleanup and remains committed to creating a more sustainable future, one initiative at a time.
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