Phorest, the all-in-one software for professional hair and beauty, med spas, aesthetic clinic businesses, announces the launch of its powerful new Benchmarking Reports, designed specifically to empower salon owners with actionable, personalised insights to enhance performance, accelerate growth, and position themselves amongst the best in the industry.
In a market that thrives on creativity, care, and client connections, business performance can sometimes feel elusive. Salon owners frequently grapple with the fundamental question: “How well is my business truly performing?” The new Phorest Benchmarking Reports have been thoughtfully developed to answer precisely this challenge, providing salon professionals with clarity, context, and practical guidance on their journey towards measurable success.
Unlike traditional benchmarking reports that simply flood users with data, Phorest’s innovative platform takes salon performance analytics a significant step further. It offers personalised insights, benchmarking salons against local, national, and elite top-performing businesses. This granular detail gives salon owners a clear view of their market position and highlights exactly where improvements can be made to drive real, sustainable growth.
Luke Doolin, Phorest UK & Ireland Country Manager, explains the powerful motivation behind this groundbreaking initiative: “At Phorest, we understand that numbers alone don’t transform businesses – context and action do. Our new Benchmarking Reports have been designed to give salon owners not just an accurate snapshot of their current performance, but a tangible roadmap for achieving their full potential.”
Salon Success
Central to the Benchmarking Reports are the ten key business metrics crucial for salon success. These metrics, identified by industry experts as the core areas influencing profitability and long-term sustainability, include:
- covering client retention
- rebooking rates
- new and existing client statistics
- retail-to-service ratio
- average ticket values
“Understanding exactly how you’re performing against competitors in these key metrics is vital,” says Luke. “For instance, knowing your salon’s average rebooking rate in isolation is helpful, but understanding how it compares locally and against the industry’s top 1% turns helpful into transformative. It pinpoints opportunities for focused improvement and sets meaningful targets.”
Phorest’s reports are regularly updated throughout the year, ensuring salon owners can continuously monitor their progress, adapt strategies in real time, and confidently steer their businesses toward success. Additionally, each salon receives dedicated support from Phorest’s Salon Success Managers, who interpret the reports, identify strengths and weaknesses, and craft bespoke action plans tailored to the salon’s specific needs and goals.
Luke continues, “One of the most powerful outcomes we’ve seen from benchmarking is the shift in mindset it creates. Salon owners move from being reactive to proactive, replacing vague assumptions with precise, actionable insights. The confidence gained from understanding their salon’s exact market position is transformative, and the results speak for themselves.”
Beyond just data points, the new Phorest Benchmarking Reports enable salons to cultivate a growth-driven team culture. Clear, measurable targets allow salon teams to understand their roles within wider business objectives. This clarity motivates teams, strengthens collaboration, and drives improved performance across the board.
Trends
Industry trends identified by Phorest highlight the growing importance of client retention, rebooking, and retail sales as critical success drivers. Top-performing salons consistently integrate these elements into their overall client journey, turning one-time customers into loyal advocates, and creating sustainable profitability in an increasingly competitive landscape.
“Retail is no longer just a nice-to-have; it’s a fundamental driver of salon success,” explains Luke. “Our benchmarking data confirms that salons successfully integrating retail as part of their core client experience outperform competitors significantly. The numbers consistently tell us that investing in retention and rebooking is far more cost-effective than continually chasing new clients.”
The launch of the new Phorest Benchmarking Report signals a significant advancement in how salon owners approach growth and development. The platform provides clarity and direction, demystifying salon performance metrics and presenting them in a meaningful, actionable format.
As Luke concludes, “Benchmarking isn’t about achieving perfection, it’s about continuous improvement. It’s about providing salons with clear, insightful comparisons, and practical next steps. At Phorest, we’re committed to giving salon owners everything they need to grow with confidence, intention, and real, measurable results.”
To discover more about how Phorest Benchmarking Reports can transform your salon business or to speak directly with a Salon Success Manager, visit www.phorest.com
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