Marc Antoni, the award-winning Berkshire-based salon group, has opened its first salon in Xiamen, China. Seemingly unstoppable, the group also plans to open 20 franchise salons in China, along with a Marc Antoni Training Academy to provide educational support in Xiamen. What a plan! Bruno Giamattei, artistic director of Marc Antoni Group, has been working on this project since 2020. The launch of the first salon in this Asian territory, has provided the blueprint for a franchise programme, which they will roll out over the next year. Exciting stuff.
The World Hair Congress
Bruno and the Marc Antoni Team are regular visitors to China where each year they present The World Hair Congress in Xiamen. After a spectacular show, they hold a series of workshops and masterclasses. Bruno says: “The audience in China is very keen to learn and wants to know the latest trends in cut, colour, and styling. Having visited Xiamen several times, we saw there was a fantastic opportunity to create a salon business that was different in approach to hairdressing, service and education and allow us to expand into China through a franchise programme and educational activity via the Marc Antoni Academy.”
Education
The Marc Antoni group says education and collaboration are critical to the success of the franchises. Bruno and the team will return to China in November to present at the World Hair Congress and host a series of educational sessions. They pride themselves on upholding the high standards they have set.
Bruno Giamattei
Bruno says: “We are delighted to be flying the flag for British Hairdressing and Industry in China. Thank you to Xiamen for this incredible opportunity to showcase our creative skills and business acumen. We are looking forward to building and developing this exciting venture.”
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