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Luxe Styling

As we progress through 2022, it has become apparent that the trend of ‘luxury’ is very much at the forefront of the client’s mind. Having been deprived of our sense of luxury for so long, 2022 is the year that luxury full returns, and our attention now turns to the latest trend, ‘Luxe Styling,’ which will grace our salons and respected industries instantly.

Luxe Styling is a fabulous trend, one that Joana Neves, Editorial Director for Alterna is very excited about and eager to create. “The name ‘Luxe’ (definition: expensive and of high quality; luxurious), is just that – luxury. Through a variety of styling techniques and styles, this can be replicated in many ways using your own individual skills and products of choice.

Interpreted in different ways by stylists across the world, there are currently three top ‘Luxe Styling’ looks that are taking the world by storm and are visible throughout fashion houses and also on the runways.”

High Shine

High shine is always something that adds a real touch of luxury to a style. Such a simple yet striking addition, any style that is finished with that highly sought-after salon shine is one that remains fabulous. To recreate this, nourishing the hair as much as possible during the preparation is vital. I would recommend washing the hair with the ALTERNA Europe Caviar Anti-Aging Replenishing Moisture Shampoo and Conditioner. The product formulation hydrates the hair with Enzymetherapy and Seasilk improving shine and manageability. Next, before blow-drying, distribute evenly a small amount of ALTERNA Europe Caviar Anti – Aging Replenishing Moisture Leave-In Smoothing Gelee, which is incredible for a high shine look. Blow-dry the hair using the nozzle attachment and each your shine come to life!

Opulent Volume

As hairdressers, volume is something we love to create for our clients, photographic shoots and on the runways. However, creating volume in the most luxurious way can be a task, ensuring it looks and feels fabulous at all times. Using a high quality volumizing shampoo and conditioner is key to opening the follicles and encouraging volume throughout the hair. The ALTERNA Caviar Anti-Aging Multiplying Volume Shampoo and Conditioner are the perfect prep products for achieving this. Once damp, distributing the ALTERNA Caviar Anti Aging Multiplying Volume throughout the hair will ensure long lasting, statement volume. Drying the hair with a large barrel brush, focusing volume at the root will give the look the incredible oomph you envisioned.

Straight & Sophisticated

A simple, straight look is something that can be such a luxury for many, and a trend that after all these years, I love to create. Super sleek styles are so sophisticated and still as popular as they were many years ago. Partnered with a high shine, this is the ultimate luxury look. In order to give this look a uniqueness, adding an accessory such as a bejewelled hair band or clip can completely elevate the finished look.

For more of the latest industry news, click HERE.


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We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.

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