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Joseph Ferraro named ambassador for Authentic Beauty Concept

Joseph Ferraro
Joseph Ferraro and his salon team

Congratulations to Joseph Ferraro, who has been named ambassador for Authentic Beauty Concept.

Born and raised in Sydney, Australia, Joseph has been based in the UK for 15 years, during which time, he’s developed a well-earned reputation as a creative, inspirational hairdresser with a generous approach to education.

Northern Hairdresser of the Year 

Based in Harrogate, North Yorkshire, Joseph owns two eponymous salons, with a team of 15 stylists and colourists. As well as putting the area on the map with his acclaimed salons, Joseph confirmed his status as the region’s go-to hair expert when he won North Eastern Hairdresser of the Year.

Joseph Ferraro
Hair by Joseph Ferraro

Away from his business, Joseph is dedicated to education and developing his skills across all areas of hairdressing. A former member of the Fellowship for British Hairdressing’s prestigious F.A.M.E. Team, Joseph continues to mentor young hairdressers through the organisation’s education evenings and live shows. Joseph also works backstage at London Fashion Week, and is a regular on shoots, shows and sets across the country. 

Modern beauty

A skilled cutter and colourist, Joseph’s work is all about effortless beauty with a gritty, modern edge – an aesthetic that reflects the combination of his Australian roots and Yorkshire home. This relaxed take on glamour and thoroughly modern approach to styling makes Joseph the ideal ambassador for Authentic Beauty Concept; a brand that’s all about celebrating the individuality and imperfections with a no-filter, fresh-faced approach to beauty.

Joseph Ferraro
Hair by Joseph Ferraro

“Authentic Beauty Concept is the perfect brand for me,” says Joseph. “It truly reflects my approach to fresh, modern beauty and the honest, no-nonsense take on products feels refreshing and relevant. I’m really looking forward to working with the range both in the salon and on set, and hope that I can inspire other stylists and salon owners to explore the range and create their own beautiful, modern hair.”

The perfect match we say!

Discover more about the Authentic Beauty Concept HERE.

For more product news, click HERE.


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