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Janet Maitland steps down from Shaping Futures

Janet Maitland (centre) with Lilly Cox and Nicky Pope

We are hugely saddened this week to hear that Janet Maitland has stepped down from her beloved Shaping Futures initiative due to ill health. At the end of last year, Janet joined us on our Respectfully podcast (LISTEN HERE) and talked on the project with such warmth, passion and care – it was inspirational to hear her boundless enthusiasm for the transformative power of hairdressing as a career choice.

She joined the Shaping Futures project in 2011 as a volunteer, and quickly became the UK Ambassador – a position she has held for the last seven years. Shaping Futures is a global initiative run by Schwarzkopf Professional that partners with SOS Children’s Villages, sending numerous volunteers out to spend several weeks transforming the lives of disadvantaged young people through hairdressing. Janet worked tirelessly to ensure the volunteers and the trainees were equipped and supported with all of training they needed, helping to deliver the programme in countries such as India, Jordan, Vietnam and most recently the Philippines. 

During her tenure as UK Shaping Futures ambassador for Schwarzkopf Professional, Janet has:

  • trained and supported 70 hairdressing volunteers from around the UK
  • joined these volunteers in fundraising over £50,000 for the projects
  • witnessed over 300 trainees graduate the Shaping Futures programme in their countries of origin

I have loved this period of my life more than I can say, it has been so rewarding to see young people transformed by learning and care that is shown through Shaping Futures.  It has been an honour, a privilege and I know this project for which I hold the most deep passion in great shape and in safe hands.” Janet Maitland.

As Janet leaves this role as UK Ambassador for Schwarzkopf Professional’s Shaping Futures, it is difficult to put into words the incredible values, passion, time, energy, motivation and drive that she poured into Shaping Futures.  Janet partnered us here in the UK to make Shaping Futures a leading light across the world.  It is with huge sadness but the most enormous level of gratitude that Janet steps down to focus on personal challenges facing her and as our friend and business partner she has our enduring thanks and support.” Comments Kay Brady head of education, Schwarzkopf Professional.

Shaping Futures continues in the UK with projects outreaching to Vietnam and Philippines in 2020. If you are interested in becoming a volunteer please contact For further details about Shaping Futures, CLICK HERE:  


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