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IWD: 8 hairdressing heroines

Happy International Women’s day! Let’s be honest, every day is women’s day really, but today we celebrate and acknowledge women and come together for gender equality. The power of a woman is not to be underestimated and whilst the women’s rights movement has come an exceptionally long way since the first IWD in 1909, there are still things yet to achieve – whilst we are powerful, we can still be vulnerable.

We are celebrating IWD with some real hairdressing heroines. The ones we see pushing boundaries and inspiring others within the industry. Without further ado, let’s introduce them…

Penny Etheridge

Penny Etheridge

With 40 years in the industry we’re pretty sure Penny has ‘been there, done that.’ That’s why we know we can trust Penny when it comes to helping a business succeed. We’ve seen Penny grow from a single-salon to a four-salon group and progress to a business coach. Penny’s clients (particularly the female ones) say her strength and determination is inspiring – and we agree! Following on from the Covid pandemic and the forced closure of salons, Penny had to restructure the way she worked. Today she offers a strong, efficient and attractive online service to run concurrently with  face-to-face work practice. Seeing Penny adapt her own business to ‘modern-day working’ we trust that we’ll be seeing her knowledge and skills help many more salons pull through the other side of the pandemic.

Penny coaching the Head Romance team

Read more about Penny HERE

Jo Irving

Hair educator, salon owner, life & business coach in the hair industry – a true hairdressing hero, Jo finds time to do it all. Following the success of her first sell out hair course in Ibiza back in 2018, Jo runs regular yoga retreats specifically designed for hair stylists in a luxurious villa. After two years of travel restrictions, we are delighted to hear Jo is heading back to the white isle this summer – as these retreats needed more than ever right now! The trip includes: yoga each morning, self development & business workshops each day, a private chef, a day trip to formentera, paddle boarding and plenty of pool time. The week is particularly special for the shared moments of creativity, vulnerability and joy that leave guests feeling empowered & remembering who they really are when they are not a stylist, mum, daughter, wife or friend. 

Ibiza Retreat

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Tans & Belly laughs are to be expected! Find out more HERE


Inanch Emir

Salon owner and creator of Gold Class hair extensions, Inanch is certainly on our radar this year. We’ve heard Inanch is looking to notch things up a peg or two with plans to conquer the U.S. We don’t know what her plan is just yet, but she’s certainly caught our attention and we’re excited to see what’s coming next.  Meanwhile, as an extensionist to the stars, Inanch will continue working with the likes of Rochelle Humes, Alex Scott, Michelle Collins, Alesha Dixon and Maya Jama – and who knows? She may even be adding some more VIP names to her clientele list this year. Watch this space!

Read more about Inanch HERE

Patience Aurelien

Patience Aurelien is a formidable hairstylist to celebrity clients and high-profile individuals. Having worked with some of the biggest artists in the Afro-Beats and music industry, she has an impressive portfolio spanning 10 years. Plus, has been recognised and nominated for Weave Stylist of the Year 2018 and Braids Stylist of the year by Black Beauty’s – Sensational Hair Awards. Patience has had many achievements throughout her career such as: features in the likes of Black Beauty and Pride Magazine – two of the biggest Afro-Hair and beauty publications in the UK; ·working on a billboard campaign with popular clothing brand, Pretty Little Thing; she has even worked with Will.I.Am  and many female rap artists. The list goes on… for a true portfolio on Patience’s work head over to her ever-growing Instagram page @pattylush. Her engaged audience are obsessed with her creative hairstyles and hair care tips.  After breaking the hairdressing world, Patience is now studying barbering and we are sure we’ll be hearing her name amongst the barbering industry in due course.

Patience Aurelien

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Adele Clarke

An award winning colour and balyage specialist. Adele is no stranger when it comes to OSMO’s colour portfolio. Adele has worked closely with the brand for some time now and together they’ve had some great successes including representation at events with our good friends at Colour World and Hair Club Live. As OSMO’s IKON Ambassador, Adele educates, creates social content and manages the OSMO IKON Facebook group. We’re excited to see a lot more from Adele this year.
Read more about Adele HERE

Talisha Cox

This savvy entrepreneur grew her business from one to three salons in the space of just five years. Talisha has an intuitive understanding of texture, colour and geometry, and her hairstyles and innovative healthy hair techniques have laid the foundation for her successful salons. It’s not just the salons that have grown… Elite Hair Lounge has grown to 23,000 followers on Instagram – Talisha knows the trick is in engagement!

Sophie Perfect

Sophie is certainly on track to become one of British hairdressing’s most exciting emerging creative talents. With quite the portfolio of working on live events with Sally Brooks, assisting Kim Rance and Sophia Hilton, as well as working on the L’Oréal Colour Trophy. We’re expecting to see a lot more from Sophie this year as she continues to grab opportunities with both hands.

Sophie Perfect

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Read more about Sophie HERE

Abbey Jarold

Not just a hairdresser, Abbey is also UK ambassador for Indola and assists Global Ambassador, Andy Smith on shoots, shows and global campaigns for Indola. After her salon closed down during the pandemic, Abbey took the plunge to fly solo and open a home hair salon. Her career is certainly thriving at the moment as she’s recently been named as an Indola selected member and was also asked to assist Maria Kavocs on 2 shows at the most recent London Fashion Week.
For more of the latest industry news, click HERE.
We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.

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