Good things come in threes. At least they do for Indola UK, which has just launched its XpressColor range, spring/summer Smart Street Style collections and the brand new #smartsocialcreators team.
The brand’s new colour range, XpressColor, comes hand in hand with the sunning style collection, which were both unveiled at a launch at Easton Regal hairdressing in London this month.
The clock is ticking
Nick Biggane, the Trade Marketing Manager of Indola UK, opened the launch by introducing XpressColor with a short presentation and explained how Global Ambassadors, Paddy McDougall and Andy Smith would have just 10 minutes to beat the buzzer and present their colour skills and styling expertise.
Paddy wowed the audience in the first 10 minute segment by applying full head of XpressColor to his model whilst explaining why he loves the range and answered any questions along the way. Nick followed this up with a fascinating history of Indola, the thought behind the XpressColor range and their motto of ‘life in the fast lane’.
Following this, the presentation shifted to Indola’s brand new Smart Street Style collection, for which Paddy and Nick were inspired by the pavement catwalks of Europe.
Last but not least
They say good things come in threes and Indola has confirmed it. As well as a revolutionary colour launch and a brand new collection, the brand has also launched its first ever #smartsocialcreators team. The team is made up of 10 talented and passionate hairdressers from around the UK that love the Indola brand.
The #smartsocialcreators team are: Emily Whitfield – Emily Whitfield House of Hair, Ellesmere Port, Lynndy Rolfe – Hair by Lynndy, Northampton, Alan Heritage – Two’s Company Hair and Beauty, Witney, David Brooke – Two’s Company Hair and Beauty, Witney, Chloe – Two’s Company Hair and Beauty, Witney, Abbey Jarrold – Images Hair Design, Woking, Andrew Minarik – Louise Faye Hair & Beauty, Kibworth, Leicestershire, Andra Petrea – Andra R. Petrea, Nikita Smith – Hair by Nikita, Chelmsford, Melanie Doyle – MelVicMakeup, Warrington.
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