Once you’ve introduced someone to the wonders of hair extensions, they will often become one of your most loyal clients. Sometimes people just need an added incentive to try an extensions service for the first time. Here hair extensions expert, Inanch Emir, suggests five ways you can attract new clients all year round.
New Seaon/New You!
As we head into a new season, many people think about fresh starts and making changes, so what better time to promote the transformative power of extensions? Devise a hair transformation package, which could be used to promote extensions along with add-on services. Highlight all the benefits of extensions, such as adding length, volume, or a splash of colour without commitment, and pair it with complimentary services like a free consultation, a conditioning treatment, or a styling tutorial. Offer clients the exact texture of their natural hair with Gold Glass extensions which include straight, wavy and curly textures in a variety of lengths. You could further encourage uptake by offering discounts on the package if clients book themselves in before a certain date.
Spring into wedding hair
With brides always wanting an extra-special look on their big day, don’t miss the opportunity of promoting extensions as part of a wedding hair package. What better way to create a jaw-droppingly beautiful wedding day look than by adding cascading curls, stunning chignons or intricate updos using extensions. When you have the initial consultation with the bride-to-be, talk about all the ways extensions can be used to create a never-to-be-forgotten, photo-ready look. Discuss the various types of extension and attachment methods and how the look can be adapted after the wedding.
Summer festival fun
Festival season is a prime opportunity to showcase the fun and creative potential of hair extensions. From colourful clip-ins to add vibrant festival vibes to longer, voluminous locks for boho-chic styles, you could offer bespoke festival-ready packages. This is a great way to introduce extensions services to a younger demographic, so consider partnering with local influencers or hosting a festival hair prep day at your salon where clients can try different temporary options, highlighting the ease of removal and maintenance, making them perfect for festival goers who want a bold look without commitment.
Post-summer pick-me-up
Hair goes through a lot during the summer months and by the autumn is often in need of some serious TLC. While recommending nourishing moisturising treatments to help rehydrate and repair damaged hair is a must, also promote extensions as a great way to give clients a post-holiday confidence boost. A hair extensions service can offer an almost instant fresh look, without harming their real hair, helping banish post-holiday blues and set clients up for the autumn.
Party season promotions
As the festive season approaches, clients are looking for head-turning looks for Christmas parties and New Year’s Eve celebrations. Promote your hair extension services as the ultimate accessory for the party season. Create party packages such as Red-Carpet Glamour, Cocktail Chic, or Party Queen Glitz, and promote the various themes on social media and your website. You could also bundle extension in with a pre-party blow-dry service, to ensure their new look doesn’t fail to wow on the night.
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